Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

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The rage is real and the receipts are shocking. This week, we’re breaking down the dark side of AI-generated content—deepfake UGC, stolen influencer likenesses, and what the FTC should be doing but isn’t. Plus: why Substack is the new safe space, LinkedIn’s surprise Reels move, and what a farming game on Roblox can teach you about unhinged community marketing.

Learn how to protect your brand (and your brain), hear why creators are pivoting hard away from mass content, and get inspo from a wild, rave-like in-game update that’s pulling 21M users on a Saturday morning.

What You’ll Learn:

• The unethical trend that’s turning AI avatars into fake paid ads
• Why UGC is broken—and what it means for personal brands and product marketing
• How creators are future-proofing with platforms like Substack and private community building
• What a kids’ game can teach you about brand voice, virality, and $5M months

Timestamps:
 03:55 – YouTube demonetizes AI-generated videos
 05:12 – LinkedIn quietly adds vertical video feed
 07:08 – AI is stealing influencer likenesses for fake ads
 12:44 – The rise of AI UGC & what it means for consumer trust
 17:10 – Real creators vs. AI scammers: the new digital divide
 23:10 – AI makes stuff up (and even Sam Altman says don’t trust it)
 28:11 – How AI is eroding critical thinking and online trust
 43:18 – Roblox case study: $5M/month from a community-fueled farming game
 51:35 – Rethinking personal branding and going all in on realness

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📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

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Wondering if robots will replace your reels — or if TikTok might vanish overnight? This episode spills the tea on AI tools, a potential U-S-only TikTok, and how Kesha just turned label drama into a branding masterclass.

You’ll learn how to protect your audience if platforms shift, why quantity still beats perfection, and the sweet spot where “strategic unhinged” content outperforms polished feeds.

Timestamps
 08:05 – Algorithm wants an archetype, not perfection
 10:45 – Bot-view scam: why fake numbers hurt you
 12:20 – 70 videos scheduled: the quantity test
 20:15 – Guru gap: advice that ignores starting from zero
 23:00 – New U.S. TikTok app? What creators must prep for
 40:45 – AI avatars vs human trust: the ethics debate

References & Resources

• Kesha (independent album)
• TikTok potential U.S. spin-off
• ChatGPT, Gemini, Claude
• Canva AI video feature
• Taylor Swift re-recordings
• Lizzo (tour controversy)
• Zendaya (authentic image)

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

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When was the last time you saw a mushroom mascot make a better ad than your favorite brand? In this episode, we break down what marketing really is in 2025 — and why “being yourself” isn’t enough unless you’re strategic about how you show up.

If your content feels bland, the algorithm agrees. You’ll learn why storytelling is dominating the feed, how to create a character-driven brand that gets remembered, and the reason new Instagram features (like Edits) might be your biggest growth hack.

Timestamps:

08:15 – Why “Marketing is Media” and your funnel is boring
12:30 – RYZE Coffee ad breakdown: storytelling over features
20:45 – Unfiltered & unhinged: How Alex Cooper hacked attention
27:00 – Personal brand ≠ your whole personality
33:00 – Use 3 search terms in every video (thanks, Wave)
38:15 – Instagram Edits app: what it is + how to use it early

References & Resources:

• RYZE Coffee
• A Simple Favor & Another Simple Favor
• Sabrina Carpenter
• Zohran Mamdani
• Alex Cooper – Call Her Daddy
• Instagram Edits App
• Wave Wyld
• Alex Hormozi Instagram
• MrBeast YouTube

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

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Transform your productivity by focusing on what matters most—without burning out. Discover how to prioritize the tasks that actually move your business forward, break free from endless to-do lists, and leverage time-saving methods like the 80/20 principle and content batching. Whether you’re overwhelmed or just ready to work smarter, you’ll find actionable strategies for balancing business, personal life, and your own well-being.

After losing her son seven years ago, Gabs’ priorities fundamentally shifted: time over money, doing over dreaming, and memories over material things. Today, this entrepreneurial mom is building the Overwhelmed & Over It village parents desperately need.

https://gabshayes.com/prodquickie
https://gabshayes.com/village
https://gabshayes.com/podcast

Time Stamps:
01:24 Gabs Hayes' Journey and Priorities
02:09 The Overwhelmed and Over It Village
03:10 Balancing Business and Personal Life
04:02 The Problem with To-Do Lists
05:20 Prioritizing Over Completing
08:39 The Productivity Quickie Method
11:02 Implementing the 80/20 Principle
12:48 Breaking Up with the To-Do List
16:16 Managing Business Priorities
21:18 Content Batching and Sales Strategies
28:32 The Power of Personal Branding

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📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
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Joanna Newton sits down with Agnes Maas of Jiffy Courses Online to explore how she and her husband transformed a niche digital product into an international sensation. Agnes shares actionable insights on solving real-world problems in online education, the power of staying focused on a niche, and proven strategies for scaling a digital business worldwide. If you’re looking to take your digital offer global—or want to learn from a founder who’s done it—this conversation is packed with practical takeaways for female entrepreneurs, coaches, and creators.

Website: Jiffycoursesonline.com

Freebie: Gamify Lite: https://www.jiffycoursesonline.com/official-gamify-lite-tutorial

Youtube: https://www.youtube.com/@BastiaandeKoning

Agnes Maas is co-founder of JiffyCoursesOnline, a business that helps Kajabi users improve their online courses, websites, and sales through powerful, ready-to-use templates with built-in extra functionalities. Together with her husband Bastiaan, she turned a niche product into a global success—serving creators in over 40 countries and generating consistent 6-figure revenue. Their work focuses on solving one of the biggest challenges in online learning: student drop-off. With smart design, strategic features, and a clear message, JiffyCourses helps course creators boost motivation, increase completion rates, and build loyal customer bases.

Time Stamps:

03:48 Agnes Maas on Jiffy Courses Online

05:55 The Importance of Niche Focus

08:39 First Product and Early Success

13:12 Marketing Strategies and Lead Generation

17:40 Scaling and Future Plans

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
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Every rejection is a step closer to revolutionizing your industry—just look at Melanie Perkins’s story.

In this episode, we unpack the remarkable journey of Melanie Perkins, the female tech CEO who got over 100 rejections before launching Canva, a revolutionary design platform now used by more than 100 million people worldwide. Tune in for actionable insights on handling setbacks, the importance of consistency, building a winning team, and daring to dream big. This episode is a must-listen for female entrepreneurs, coaches, and creatives ready to turn obstacles into opportunities.

Time Stamps:

01:06 Spotlight on Melanie Perkins and Canva

01:37 Overcoming Rejection and Building a Vision

04:02 The Revolutionary Impact of Canva

06:46 Lessons in Resilience and Rejection

11:48 Building the Right Team

15:22 Dream Big and Set Goals

23:54 Philanthropy and Giving Back

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
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Join Joanna solo as she unpacks the heated conversation surrounding Sabrina Carpenter’s new album cover for “Man’s Best Friend.” Is it empowering, satirical, or setting women back? Joanna explores the double standards female artists face, why provocative content gets people talking, and how bold creative choices can fuel both controversy and visibility. Whether you agree or not, this episode challenges you to consider how your own brand can make an impact by sparking real conversation.

Time Stamps:
01:00 Sabrina Carpenter’s Brand Evolution
02:00 “Man’s Best Friend” Album Cover Controversy
03:00 Is It Empowerment, Satire, or a Step Back?
04:00 Double Standards for Female Artists
06:00 The Pressure to Be a Feminist Icon
07:00 Comedy, Satire, and Artistic Intent
08:00 The Power of Provocative Content
10:00 Risks and Rewards of Bold Branding
11:00 Why Real Art Gets People Talking
12:00 Lessons for Your Personal Brand

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
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Unpack the incredible story of Jamie Kern Lima, founder of IT Cosmetics. From facing repeated rejection to building a billion-dollar brand, Jamie’s journey is a masterclass in staying true to your vision, innovating boldly, and persevering when the odds are stacked against you. If you’re ready to embrace big ideas and lead with authenticity, this episode will leave you inspired and empowered to keep going—no matter the setbacks.

Time Stamps:

02:11 Jamie Kern Lima's Early Career

02:45 The Birth of IT Cosmetics

04:50 Breaking Beauty Standards

10:30 The QVC Breakthrough

11:38 Lessons in Authenticity and Persistence

18:19 Jamie Kern Lima's Personal Brand

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
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We break down the real pros and cons of using AI for content creation, and why originality and creativity matter more than ever. Get honest insight on the ethical and environmental impact of AI, plus practical tips for using these tools without losing your unique voice. If you want to stay innovative while keeping your brand authentic, listen now.

Time Stamps

00:54 The Debate on AI in Content Creation

04:18 The Ethical and Creative Concerns of AI

11:44 AI's Environmental Impact

14:19 Using AI as a Support Tool

20:27 The Risks of Relying on AI

24:53 Balancing AI with Human Creativity

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

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We’re diving deep into how nervous system regulation can transform not just your personal well-being, but your entire brand presence and business growth. We sit down with Trish Lynn to uncover why past traumas can make your content invisible—and how practical healing strategies can help you finally show up, share your story, and build real authority online. If you’re ready to move from survival to self-expression in your business, this episode is for you.

Guest: Trish Lynn, CEO The Trish Lynn – Business Therapist & Content Strategist
Instagram: @thetrishlynn
“When you heal your nervous system, you reclaim your voice—and your business finally gets heard.”

Time Stamps:
00:48 Understanding Nervous System and Content Visibility
01:19 Meet Trish Lynn: From Victim to Victor
02:20 The Impact of Nervous System Dysregulation
05:58 Healing and Overcoming Trauma
12:20 Practical Steps to Regulate Your Nervous System
30:50 Consistency and Authenticity in Content Creation

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com