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Top Digital PR Secrets for Success in Australia with Ellie Sumner
In this episode of the BuzzStream Podcast, host Vince Nero chats with Ellie Sumner, Digital PR Manager at Prosperity Media, about the nuances of doing Digital PR in Australia.
⏰ Timestamps:
00:00:45 - Why did Ellie move to Australia for digital PR?
00:05:00 - Was digital PR in Australia just traditional link building before?
00:06:27 - How does Ellie define digital PR?
00:07:50 - Is digital PR shifting toward brand awareness and expertise?
00:08:28 - What lessons did Ellie carry from traditional PR to digital PR?
00:09:25 - Why are case studies important in Australian digital PR?
00:11:37 - Is digital PR in Australia doing the journalist's job?
00:14:00 - What platform does Ellie use for surveys in Australia?
00:14:54 - Does Australia’s limited media landscape make ideation harder?
00:17:45 - How does Ellie sell the value of digital PR to Australian clients?
00:21:20 - How does Ellie decide who gets an exclusive pitch?
00:23:50 - What happens after offering an exclusive?
00:25:30 - Do you need to understand Australian culture to pitch effectively?
00:28:00 - How does Ellie ensure journalists are still active and relevant?
00:29:30 - What’s it like building relationships with journalists in Australia?
00:31:14 - How many pitches does Ellie send for a typical campaign?
00:33:12 - What metrics does Ellie report to clients for digital PR?
00:34:13 - How receptive are journalists to unlinked mention requests?
00:35:45 - What are the biggest challenges in Australian digital PR?
💻 Check out the full post: https://bit.ly/4eYHZeQ
🤝 Our website: https://www.buzzstream.com
🌎 Follow us on X / @buzzstream
✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
View all episodes
By BuzzStreamIn this episode of the BuzzStream Podcast, host Vince Nero chats with Ellie Sumner, Digital PR Manager at Prosperity Media, about the nuances of doing Digital PR in Australia.
⏰ Timestamps:
00:00:45 - Why did Ellie move to Australia for digital PR?
00:05:00 - Was digital PR in Australia just traditional link building before?
00:06:27 - How does Ellie define digital PR?
00:07:50 - Is digital PR shifting toward brand awareness and expertise?
00:08:28 - What lessons did Ellie carry from traditional PR to digital PR?
00:09:25 - Why are case studies important in Australian digital PR?
00:11:37 - Is digital PR in Australia doing the journalist's job?
00:14:00 - What platform does Ellie use for surveys in Australia?
00:14:54 - Does Australia’s limited media landscape make ideation harder?
00:17:45 - How does Ellie sell the value of digital PR to Australian clients?
00:21:20 - How does Ellie decide who gets an exclusive pitch?
00:23:50 - What happens after offering an exclusive?
00:25:30 - Do you need to understand Australian culture to pitch effectively?
00:28:00 - How does Ellie ensure journalists are still active and relevant?
00:29:30 - What’s it like building relationships with journalists in Australia?
00:31:14 - How many pitches does Ellie send for a typical campaign?
00:33:12 - What metrics does Ellie report to clients for digital PR?
00:34:13 - How receptive are journalists to unlinked mention requests?
00:35:45 - What are the biggest challenges in Australian digital PR?
💻 Check out the full post: https://bit.ly/4eYHZeQ
🤝 Our website: https://www.buzzstream.com
🌎 Follow us on X / @buzzstream
✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/