Our topic on this episode of Start With A Win is the top five ways to engage with customers, starting with the simplest and moving up to the methods that make a lot of people squirm. All of these methods will achieve more customer engagement by allowing you to be more present in the minds of your customers and leads.

1. Phone calls – This is the traditional method of engagement, which was the only option before the technological advances of the past few decades, and it remains the foundational component of the customer experience. Even if you initially reach out to customers through a different method, the ultimate goal is to connect with them over the phone. This personal conversation creates an emotional commitment.
2. Email – This is the next level of communication because it allows you to scale your message, reaching more people in less time. With email, your subject line and subhead are crucial for achieving a desirable open rate, so consider using a “listicle” or a group of three. Analysis after the fact is very important in determining why more people didn’t engage and how you could improve the next email or campaign.
3. Video – Video is the way to scale your message and still be present with each customer. In 2020, more than ever before, video is playing a huge role in business and relationships. Evergreen videos have a long shelf-life because people like to see how things are done rather than just reading articles about it. Studies have shown that most executives prefer video to text. 
4. Storytelling – By nature, people are attracted to and fascinated by stories. The chemicals and hormones released by this type of connection and engagement create action and lead to loyalty and long relationships. If you take people on the hero’s journey, presenting a problem, agitation, and a solution facilitated by a guide, they will stick with you and want to hear more.
5. Live streaming video – All of the other methods have been building up to this moment, this opportunity, this unnecessarily terrifying action: combining public speaking with video. Rather than letting the fear of public speaking overcome you, be confident and put yourself out there through live streaming video that is dynamic, authentic, and engaging. Facebook, Instagram, Twitter, YouTube, and LinkedIn all offer live video options, so go for it!

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