In this solo episode, Susan Barry shares content ideas for three real hospitality start-up businesses to use on LinkedIn. Big picture, you should think about three key messages or topics that you want your business to be associated with, and create content that hits on those messages over and over. If you want to see how well Susan does this in the real world, follow her and the show on LinkedIn!

Craig Everett came close to running out of water in a Mongolian desert, and that's not a metaphor. A serial entrepreneur with a penchant for packaging travel experiences in new and novel ways, Craig is CEO of Holibob, a technology platform that links experiences with travelers. Susan and Craig talk about humility, confidence, and tow ropes.

This is Part Two of our Loading Dock stories from the HITEC show, held in June 2023 in Toronto. There are some great ones here, so listen up!

In memory of Dylan Beaumont, one of the greats, and with thanks to HFTP, we bring you Part One of this year's Loading Dock stories from HITEC in Toronto.  Stay tuned for Part Two in episode 97.

Megan Grant is a lifelong solo traveler with a talent for executing details. Having visited 35 countries and planned events for hundreds of thousands of attendees, Megan put her particular combination of skills into action as founder and memory creator of Cherish Tours, a travel company that plans adventurous vacations for women. Susan and Megan talk about finding the entrepreneur inside, traveling with priorities rather than agendas, and packing in a carry on. This episode is part of a collaboration between Top Floor and Cherish Tours.

Jordan Locke has priced everything from water balloons to oil and gas, but he now spends his time setting revenue strategy for short-term rental property portfolios. After military service and a degree from Columbia University, Jordan learned what we all do -- hospitality has the magical power to suck you in and never let go. Susan and Jordan talk about what is similar and different about how hotels and short-term rentals set prices and manage inventory.

Unclaimed Baggage in the country's only reseller of lost luggage, and Sonni Hood has worked there since high school. As public and community relations manager, Sonni sees all of the luxury and loony things that people leave in their luggage. Susan and Sonni talk about taxidermy rattlesnakes, ancient artifacts, and celebrity needlework.

In this birthday solo episode, Susan Barry talks about how lodging businesses of all types should be thinking about upselling. The short version is that if a hotel or short-term rental tries to decide what is valuable on behalf of a traveler, it will backfire. Your lodging business does not need to be all things to all people. Happy Pride!

Peter Ricci hated law school, and the entire hospitality industry is very lucky he did. As Director of the Hospitality and Tourism Management Program at Florida Atlantic University, Peter became a household name when he created a free online hospitality certificate during the pandemic that served more than 70,000 people. Susan and Peter talk about the state of higher education, the state of Florida, and the state of mind it takes to work in hotels.