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Melissa Wilson drops a truth bomb on every student dreaming of a marketing job: passion isn’t enough—proof is.
As the National Head of Marketing & Communications at Doane Grant Thornton LLP, Melissa’s hired students, mentored grads, and built teams across Canada. In this episode, she reveals the 3 traits that make early-career candidates irresistible: curiosity, follow-through, and cultural fit. If you want to break into marketing without experience—or even without an internship—this is your blueprint.

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CHAPTERS

00:00 - Introduction
01:01 - The Real Job of a Marketer
04:38 - Why Passion Isn’t Enough
07:11 - What Makes Students Stand Out
10:40 - Can You Learn Marketing in School?
15:00 - How to Get Experience Without a Job
20:55 - Pro Tips from a Top Recruiter
25:08 - The Follow-Up That Got the Job
28:18 - Marketing with AI and Data
34:42 - Your Questions, Answered
39:15 - Final Advice: Stay Curious

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📚 Book Recommendations: 
Think Again by Adam Grant 
https://www.amazon.ca/Think-Again-Grant-Adam/dp/0753553910

Change by JohnP. Kotter: https://a.co/d/dDxxCgq

📩 Connect with Melissa: https://www.linkedin.com/in/melissa-wilson-24a7b238/

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📣 Connect with Ashley!!!

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P.S.

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