Unleash the Power of Press Releases in Modern Marketing: How to Earn Media Attention and Build Brand Trust

In this episode of Harmonious at Lunch, host Brandon Gano dives deep into the world of press releases with PR expert Mickey Kennedy. Mickey, founder of eReleases, shares powerful strategies to help you leverage press releases to secure media coverage and build brand trust for your business.

Key takeaways:

• The strategic use of press releases can be a game-changer for businesses of all sizes. By crafting newsworthy press releases and distributing them through the right channels, you can increase brand awareness, attract new customers, and establish yourself as an industry leader.
• Focus on stories, not sales pitches. Journalists are bombarded with press releases, so yours needs to stand out. Craft a compelling narrative that showcases the value proposition of your business and resonates with your target audience.
• Build relationships with journalists. Don't just blast out press releases blindly. Take the time to research relevant journalists and personalize your outreach.
• Optimize your press releases for newswire distribution. Use services like PR Newswire to ensure your press releases reach the right journalists.

Mickey Kennedy is a public relations expert with over 25 years of experience helping businesses of all sizes gain media attention. He is the founder of eReleases, a company that helps businesses write and distribute press releases.

In this episode, you'll also learn:

• What makes a press release newsworthy
• How to craft a compelling press release quote
• The importance of earned media in a marketing strategy
• How to use press releases to build brand trust
• And much more!

Ready to take your business to the next level?

• Visit Mickey's website, eReleases.com, to access a free masterclass on strategic press releases: [invalid URL removed]
• Learn more about Mickey and eReleases: eReleases.com
• Connect with Mickey on social media:
• Facebook: https://www.facebook.com/ereleases.press.release.distribution
• Pinterest: https://www.pinterest.com/ereleases/
• YouTube: https://www.youtube.com/user/ereleases
• Instagram: https://www.instagram.com/ereleasespr/
• LinkedIn: https://www.linkedin.com/in/publicity/

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Don't miss out on this episode packed with actionable strategies to help you leverage the power of press releases and take your business to the next level!

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