Top Of Mind with Stewart Hillhouse

Creating a course can be a daunting task. From content to pricing, there are a lot of unknowns when getting started. Wes Kao joins Stewart Hillhouse to discuss the 12 levers she uses to simplify course design to ensure course-market fit.

On this episode of Top Of Mind, Wes and Stewart discuss:

• How to transform your students through your course

• How to design a course that you enjoy teaching

• How to get students to sign up for your course

• And So Much More

Wes Kao is the Co-Founder of Maven and previously co-founded the altMBA with Seth Godin.

Twitter: https://twitter.com/wes_kao

LinkedIn: https://www.linkedin.com/in/weskao/

Course-Mechanics Canvas: https://www.weskao.com/blog/course-mechanics-canvas

Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse

Join Top Of Mind: https://stewarthillhouse.com/topofmind/

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue.

On this episode, Mayur and Stewart discuss:

• How At A Systematic Level, Marketing Is All About Behaviour Change

• Why Marketers Must Now Have A Blend of Analytical and Creative Skills

• How He Balances Profitability with Purpose

• And So Much More

Mayur is CMO at Gannet (USA Today) who's previously run teams at Freshly, Spotify, and Kimberly-Clark

LinkedIn: https://www.linkedin.com/in/inspiremartech/

Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse

Join Top Of Mind: https://stewarthillhouse.com/topofmind/

How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming.

On this episode of Top Of Mind, Louise and Stewart discuss:

• The two most important questions you need to ask when testing a new name

• How the sounds we hear influence our emotions

• How to take advantage of our brains wiring to stand out in a crowd

•And so much more

Louise Karch is the author of the award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session.

Let me know if you enjoyed this episode: https://twitter.com/stew_hillhouse

Join Top of Mind: https://stewarthillhouse.com/topofmind/

Content can be a powerful growth channel, but only if people see your work. Ross Simmonds joins Stewart Hillhouse to share his process for getting your work in front of the right people. In this episode of Top Of Mind, Ross and Stewart discuss:

- His Playbook To Distributing A Podcast Episode

- How B2B Marketers Can Take Inspiration From B2C (And Win With It)

- Why You Need To Take Control of Your Distribution (Because Google and Facebook Don't Care About You)

- And So Much More

Ross Simmonds is the author of Standout (https://rosssimmonds.com/), as well as the founder of foundation marketing, a B2B content marketing agency (https://foundationinc.co/)

Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse

For more marketing insights, join Top Of Mind: https://stewarthillhouse.com/topofmind/

Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer.

On this episode of Top of Mind, Katie and Stewart share:

• The Exact Steps To Getting Started Writing on LinkedIn

• The Formula For A Great Post

• Why Building A Personal Brand Is A Sought After Skill

• And So Much More

Katie Mitchell is Head of Marketing at UserLeap and a prolific creator on LinkedIn.

LinkedIn: https://www.linkedin.com/in/katherinesmitchell/

Connect with Stewart on Twitter: http://twitter.com/stew_hillhouse

Join Top of Mind: https://stewarthillhouse.com/topofmind/

What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy.

On this episode of Top Of Mind, Devin and Stewart chat about:

• Devin's Three-Part Content Formula

• Why He Doesn't Mind Sending Apology Emails To His Customers

• The Biggest Mistake He Sees Other Content Teams Making

• And So Much More

Devin Reed is Head of Content Strategy at Gong, and the host of Reveal: The Revenue Intelligence Podcast.

LinkedIn: https://www.linkedin.com/in/devinreed/

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The best brands in the world require brand and performance marketers who are both data-savvy while still being creative. Charlie Grinnell joins Stewart Hillhouse to share how he uses data to inform his creative and strategic decisions.

On this episode of Top of Mind, Stewart and Charlie discuss:

• How brands like RedBull and Lululemon make marketing strategy

• Why he believes marketing is a combination of art and commerce

• How a video idea generated over 100M views

• And so much more

Charlie Grinnell is the CEO of RightMetric

LinkedIn: https://www.linkedin.com/in/charliegrinnell/

Twitter: https://twitter.com/CharlieGrinnell

RightMetric: http://rightmetric.co/

Tactics without a strategy lead to wasted efforts. But a strategy without doing the work won't get you anywhere. It's important to strike a balance between strategy and execution. Melanie Deziel joins Stewart Hillhouse to share a step-by-step content strategy and how to execute it successfully.

On this episode of Top Of Mind, Melanie and Stewart discuss:

• How to design a strategy that gets you to your ideal goals (fast)

• 4 key questions every content marketer should ask themselves

• How to come up with unlimited content ideas

• And so much more

Melanie Deziel is the author of The Content Fuel Framework and the Director of Content at Foundation Marketing

Twitter: https://twitter.com/mdeziel

Website: https://www.storyfuel.co/contentfuelframework

LinkedIn: https://www.linkedin.com/in/melaniedeziel/

Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse

For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.com/topofmind/

Stories have the power to influence people and inspire massive change. But without compelling communication, important causes and businesses get ignored. Robbie Crabtree joins Stewart Hillhouse to share his frameworks for crafting stories that can change the world.

On this episode of Top of Mind, Stewart and Robbie discuss:

• How to identify and refine your "go-to" story that's guaranteed to land

• Questions you need to ask yourself before designing a piece of communication

• How to live a life of maximizing reward instead of minimizing risk

• And so much more

Robbie Crabtree is the founder of Performative Speaking and a mostly retired trial lawyer.

Twitter: https://twitter.com/RobbieCrab

Newsletter: https://robbiecrab.substack.com/

Website: https://www.robbiecrabtree.com/

Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse

Check out takeaways from this and previous episodes: https://stewarthillhouse.com/tag/podcast/

The best B2B content marketers know that there's a fine line between getting results now, and setting yourself up for success in the future. Amanda Natividad joins Stewart Hillhouse to explain how this concept works for both businesses and your career.

On this episode of Top Of Mind, Amanda and Stewart discuss:

• What the best SEO businesses understand about content that others miss

• How to use content as a service to reach growth goals

• Why video content is a big bet

• And so much more

Amanda Natividad is Head of Content at ShipBob

Twitter: https://twitter.com/amandanat

LinkedIn: https://www.linkedin.com/in/amandanat/

Website: https://amandanat.com/subscribe/