On this episode, Jake Jorgovan shares his thoughts on the most important key performance indicators (KPIs) when it comes to measuring the success of your B2B podcast.

Jake breaks podcasts down into two categories for the sake of this topic. The first category is a podcast for a small or medium-sized business (SMB), which is any company in start-up mode, including Series A, B and C.

The important KPIs for this category are revenue, nurturing potential customers through long, large deals, and establishing yourself and your show as a thought leader in your industry.

The second category is a podcast for enterprise businesses that have annual revenue of $50 million to $100 million or more. It is important to have clear objectives when starting a B2B podcast at this level, and those objectives will determine what KPIs are important to measure the success of your show.

An obvious KPI for a larger company would be the metrics and analytics of who is listening to your show. Any advertising you do for the podcast should track metrics, as well. You can also incorporate link tracking as a KPI metric.

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Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com