In this podcast, Gartner analysts discuss some very interesting predictions that are among Gartner’s top predictions for 2022: 

• By 2024, 40% of consumers will trick behavior tracking metrics to intentionally devalue the personal data collected about them, making it difficult to monetize. Analysis is by Rachel Steinhardt.
• By 2025, synthetic data will reduce personal customer data collection, avoiding 70% of privacy violation sanctions. Analysis is by Svetlana Sicular, Jim Hare and Anthony Mullen.
• By 2027, a quarter of the Fortune 20 companies will be supplanted by companies that “neuromine” and influence subconscious behavior at scale. Analysis is by Jackie Fenn.