TechWave: A Gartner Podcast for IT Leaders

Top Predictions for 2022


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In this podcast, Gartner analysts discuss some very interesting predictions that are among Gartner’s top predictions for 2022: 

  • By 2024, 40% of consumers will trick behavior tracking metrics to intentionally devalue the personal data collected about them, making it difficult to monetize. Analysis is by Rachel Steinhardt.
  • By 2025, synthetic data will reduce personal customer data collection, avoiding 70% of privacy violation sanctions. Analysis is by Svetlana Sicular, Jim Hare and Anthony Mullen.
  • By 2027, a quarter of the Fortune 20 companies will be supplanted by companies that “neuromine” and influence subconscious behavior at scale. Analysis is by Jackie Fenn.
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TechWave: A Gartner Podcast for IT LeadersBy Gartner

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