Top Shelf Creator

Summary

In this episode, Justin Moore shares his insights and experiences in the creator economy. He discusses the evolution of the creator economy and the slow and steady growth he experienced as a creator. Justin emphasizes the importance of community and the value of small followings. He also highlights the rise of newsletters and the need for sustainability as a creator. Justin encourages creators to have a North Star and make strategic decisions to achieve their goals. He provides tips on crafting effective pitches and overcoming objections from brands. In this conversation, Justin Moore, the Creator Wizard, shares insights on transitioning from being a service provider to a consultant in the creator space. He emphasizes the importance of compensation and standing in your genius to build long-term relationships with brands. Justin also discusses the value of going beyond transactional relationships and providing strategic insights to brands. He highlights the opportunity for creators to stretch budgets by showcasing their expertise and helping brands understand the value of aligning with their audience. The conversation concludes with a discussion on technical difficulties and Justin's warning label: Caution Dispenses Money.

Takeaways

📲 Watch full episodes here: ⁠https://topshelfcreator.com/youtube⁠

📍 FREE course on positioning yourself as the go to person to work with:

🔗 ⁠https://micdropmessage.com⁠

‌

Lastly, leave me a 5 ⭐ review on Apple or Spotify and Subscribe!

🔗 ⁠http://topshelfcreator.com/itunes⁠

🔗 ⁠http://topshelfcreator.com/spotify⁠

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MEET THE HOST KABRINA ASHLEY

🎉 Instagram: ⁠https://www.instagram.com/kabrinaashley/⁠

🎉 TikTok: ⁠https://www.tiktok.com/@kabrinaashley⁠

🎉 LinkedIn: ⁠https://www.linkedin.com/in/kabrina-ashley/⁠

‌

🎉 Kabrina's Bio:

Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.

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🎧 Podcast: ⁠https://www.topshelfcreator.com/podcast⁠

🖥️ Website: ⁠https://www.topshelfcreator.com⁠

👉 Instagram: ⁠https://www.instagram.com/topshelfcreator/⁠

👉 Facebook: ⁠https://www.facebook.com/topshelfcreator⁠

👉 TikTok: ⁠https://www.tiktok.com/@topshelfcreator⁠

👉 LinkedIn: ⁠https://www.linkedin.com/company/topshelfcreator⁠

‌

---------

JOIN THE TOP SHELF CREATOR COMMUNITY

💌 ⁠https://www.topshelfcreator.com/join⁠

---------

CONNECT WITH KABRINA

🔗 ⁠http://topshelfcreator.com/⁠

Summary

In this episode, Angelica Prathers, an income strategist and business coach, shares her journey from being a licensed cosmetologist to building her own business. She emphasizes the importance of pricing and knowing your worth as a creator. Angelica also discusses the significance of discovering and embracing your talent, reflecting on personal and business growth, and creating a personal brand. She highlights the value of time and building a sustainable business, reevaluating business strategies and priorities, and living in your genius. Lastly, Angelica encourages creators to be authentic and choose the right coaches and support system. In this conversation, Angelica Prather and Kabrina Budwell discuss the importance of embracing your gifts and talents, recognizing your greatness, and creating a vision for your life. They also explore the power of community, the changing landscape of business, and the lessons of parenthood. Angelica shares insights on streamlining your business with Dream Workflow and using the Charge Your Worth formula to determine your service fee. Throughout the conversation, they emphasize the importance of self-worth and finding balance in all aspects of life.

Takeaways

📲 Watch full episodes here: https://topshelfcreator.com/youtube

📍 FREE course on positioning yourself as the go to person to work with: 

🔗 https://micdropmessage.com

Lastly, leave me a 5 ⭐ review on Apple or Spotify and Subscribe!

🔗 http://topshelfcreator.com/itunes

🔗 http://topshelfcreator.com/spotify

---------

MEET THE HOST KABRINA ASHLEY

🎉 Instagram: https://www.instagram.com/kabrinaashley/

🎉 TikTok: https://www.tiktok.com/@kabrinaashley

🎉 LinkedIn: https://www.linkedin.com/in/kabrina-ashley/

🎉 Kabrina's Bio:

Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again. 

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🎧 Podcast: https://www.topshelfcreator.com/podcast

🖥️ Website: https://www.topshelfcreator.com

👉 Instagram: https://www.instagram.com/topshelfcreator/

👉 Facebook:  https://www.facebook.com/topshelfcreator

👉 TikTok: https://www.tiktok.com/@topshelfcreator

👉 LinkedIn: https://www.linkedin.com/company/topshelfcreator

---------

JOIN THE TOP SHELF CREATOR COMMUNITY

💌 https://www.topshelfcreator.com/join

---------

CONNECT WITH KABRINA

🔗 http://topshelfcreator.com/

Summary

In this episode, Jessmyn Solana, the Digital Marketing Manager at Interact Quiz Builder, discusses the power of quizzes for lead generation and building deeper connections with your audience. She emphasizes the importance of personalization and understanding your audience's needs and preferences. Jessvin provides insights on creating effective quiz questions and offers tips on starting a quiz and placing it for maximum impact. She also highlights the value of reducing churn rates through audience understanding and building authentic connections. Finally, she discusses the constant evolution and tweaking of quizzes for better results and the importance of feedback and community in quiz creation.

Takeaways

Quizzes are a powerful tool for lead generation and building deeper connections with your audience.

Personalization and understanding your audience's needs and preferences are key to successful quizzes.

Effective quiz questions should be easy to answer and create curiosity.

Strategically placing quizzes on your website and in relevant content can maximize their impact.

Reducing churn rates can be achieved by understanding your audience and delivering tailored content.

Constantly evolving and tweaking quizzes based on feedback and community input leads to better results. Building relationships is crucial in business as people are more likely to buy from those they resonate with.

Decentralization and collaboration are key in Web 3, allowing individuals to take control of their own data and work together for mutual success.

Sharing knowledge and learning from competitors can lead to growth and innovation.

Embracing individuality and comfort in business is important for success and mental well-being.

Creating space for the right people and letting go of the wrong ones is essential for growth and building a supportive community.

Quality over quantity is important when building an email list, focusing on engaged and connected subscribers.

Being open and talkative can lead to meaningful conversations and connections.

First impressions are crucial, and quizzes can help create a positive and engaging experience for potential customers.

📲 Watch full episodes here: https://topshelfcreator.com/youtube

📍 FREE course on positioning yourself as the go to person to work with: 

🔗 https://micdropmessage.com

Lastly, leave me a 5 ⭐ review on Apple or Spotify and Subscribe!

🔗 http://topshelfcreator.com/itunes

🔗 http://topshelfcreator.com/spotify

---------

MEET THE HOST KABRINA ASHLEY

🎉 Instagram: https://www.instagram.com/kabrinaashley/

🎉 TikTok: https://www.tiktok.com/@kabrinaashley

🎉 LinkedIn: https://www.linkedin.com/in/kabrina-ashley/

🎉 Kabrina's Bio:

Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again. 

---------

🎧 Podcast: https://www.topshelfcreator.com/podcast

🖥️ Website: https://www.topshelfcreator.com

👉 Instagram: https://www.instagram.com/topshelfcreator/

👉 Facebook:  https://www.facebook.com/topshelfcreator

👉 TikTok: https://www.tiktok.com/@topshelfcreator

👉 LinkedIn: https://www.linkedin.com/company/topshelfcreator

---------

JOIN THE TOP SHELF CREATOR COMMUNITY

💌 https://www.topshelfcreator.com/join

---------

CONNECT WITH KABRINA

🔗 http://topshelfcreator.com/

Summary

In this conversation, Braxton Wood, a career coach, shares his journey of finding success without a formal education. He emphasizes the importance of taking the road less traveled and overcoming imposter syndrome. Braxton encourages individuals to reverse engineer their goals and find their unique value proposition. He also discusses the generational shift in education and careers, highlighting the opportunities created by the internet and the need to challenge traditional paths. Braxton shares his experience of building a following on TikTok and the power of authenticity in content creation. In this conversation, Braxton and Kabrina discuss various topics related to content creation and being a creator. They explore finding your passion and purpose, choosing your own adventure, the importance of traffic, leads, and conversions, being authentic and building your own community, dealing with haters and negative feedback, helping others and making a difference, being countercultural and vocalizing your beliefs, the power of creators to change the world, and connecting with Braxton.

Takeaways

Don't let a lack of formal education hold you back from success. Embrace the road less traveled and use your self-directed nature as an advantage.

Overcome imposter syndrome by recognizing the value and joy in taking unconventional paths.

Reverse engineer your goals and milestones to create a clear path to success.

Differentiate yourself by finding a unique perspective or truth and going all in on it.

Embrace authenticity and experimentation in content creation, and don't be afraid to challenge traditional norms. Finding your passion and purpose is essential in content creation and being a creator.

Choose your own adventure and take daily steps towards your goals.

Focus on traffic, leads, and conversions to grow your business.

Be authentic and build your own community of like-minded individuals.

Don't let haters and negative feedback discourage you.

Helping others and making a difference can lead to personal fulfillment.

Be countercultural and vocalize your beliefs.

Creators have the power to change the world.

Connect with Braxton on TikTok and LinkedIn for more insights and inspiration.

📲 Watch full episodes here: https://topshelfcreator.com/youtube

📍 FREE course on positioning yourself as the go to person to work with: 

🔗 https://micdropmessage.com

Lastly, leave me a 5 ⭐ review on Apple or Spotify and Subscribe!

🔗 http://topshelfcreator.com/itunes

🔗 http://topshelfcreator.com/spotify

---------

MEET THE HOST KABRINA ASHLEY

🎉 Instagram: https://www.instagram.com/kabrinaashley/

🎉 TikTok: https://www.tiktok.com/@kabrinaashley

🎉 LinkedIn: https://www.linkedin.com/in/kabrina-ashley/

🎉 Kabrina's Bio:

Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again. 

---------

🎧 Podcast: https://www.topshelfcreator.com/podcast

🖥️ Website: https://www.topshelfcreator.com

👉 Instagram: https://www.instagram.com/topshelfcreator/

👉 Facebook:  https://www.facebook.com/topshelfcreator

👉 TikTok: https://www.tiktok.com/@topshelfcreator

👉 LinkedIn: https://www.linkedin.com/company/topshelfcreator

---------

JOIN THE TOP SHELF CREATOR COMMUNITY

💌 https://www.topshelfcreator.com/join

---------

CONNECT WITH KABRINA
🔗 http://topshelfcreator.com/

Brian Freeman discusses the need for a professional network and ecosystem for creators in the creator economy. He shares the evolution of the creator economy and how creators are becoming entrepreneurs, diversifying their income streams, and building their personal brands. Freeman introduces CreatorLand, a platform that provides a space for creators to showcase their work, connect with others in the industry, and find collaboration opportunities. He emphasizes the importance of community and collaboration in the creator economy and how CreatorLand aims to facilitate these connections. Freeman also discusses the challenges of being a creator and entrepreneur and offers insights on overcoming them. In this conversation, Brian Freeman and Kabrina Ashley discuss the challenges and mindset required for success as an entrepreneur and creator. They emphasize the importance of embracing failure as an opportunity for learning and growth. They also highlight the need to feel and process emotions while maintaining a forward-thinking mindset. The conversation explores the concept of approaching entrepreneurship as an experiment, where failure is expected and used as a stepping stone towards success. They discuss the significance of resource allocation, data-driven decision making, and the value of finding support and community. The conversation concludes with insights on navigating feedback, utilizing data and feedback loops, finding silence for self-reflection, and channeling intensity effectively. The key takeaway is that building a business is a marathon, not a sprint, and success requires perseverance and self-awareness.

Takeaways

Chapters

00:00

Introduction and Background

03:40

The Need for a Professional Network in the Creator Economy

09:42

The Evolution of the Creator Economy

14:42

Creators as Entrepreneurs

19:37

The Value of Community in the Creator Economy

24:27

The Features of CreatorLand

28:57

Building Connections and Collaborations

35:32

Mutual Connections and Collaboration Opportunities

43:09

Challenges and Overcoming Them

44:22

Embracing Failure and Learning Opportunities

48:15

Feel the Feels and Fail Fast

49:29

Approaching Entrepreneurship as an Experiment

50:18

Being Mindful of Resource Allocation

51:15

The Importance of Data-Driven Decision Making

52:41

Finding Support and Community

53:26

Navigating Feedback and Holding Space

54:42

Utilizing Data and Feedback Loops

55:41

Finding Silence and Self-Reflection

56:10

Self-Awareness and Channeling Intensity

59:15

Knowing When to Fix and When to Hold Space

01:01:05

Building a Business is a Marathon, Not a Sprint

Summary

In this episode, host Kabrina Ashley discusses how to balance content creation with other aspects of life. She addresses the common concern of content creation taking up too much time and offers strategies to create less content with more impact. Kabrina suggests choosing two social media platforms and one search engine to focus on, and then repurposing content for other platforms. She emphasizes the importance of marketing and sales and encourages listeners to take action by accessing her free course.

Takeaways

Create less content with more impact by focusing on a few key platforms.

Choose two social media platforms and one search engine to prioritize.

Repurpose content to reach a wider audience on multiple platforms.

Differentiate between marketing and sales and understand their importance in business success.

Chapters

00:00 Introduction: Balancing Content Creation and Life

02:26 Creating Less Content with More Impact

06:09 Choosing Two Social Media Platforms and One Search Engine

09:38 Repurposing Content for Multiple Platforms

12:08 The Importance of Marketing and Sales

13:03 Taking Action and Accessing the Free Course

📲 Watch full episodes here: https://topshelfcreator.com/youtube

📍 FREE course on positioning yourself as the go to person to work with: 

🔗 https://micdropmessage.com

Lastly, leave me a 5 ⭐ review on Apple or Spotify and Subscribe!

🔗 http://topshelfcreator.com/itunes

🔗 http://topshelfcreator.com/spotify

---------

MEET THE HOST KABRINA ASHLEY

🎉 Instagram: https://www.instagram.com/kabrinaashley/

🎉 TikTok: https://www.tiktok.com/@kabrinaashley

🎉 LinkedIn: https://www.linkedin.com/in/kabrina-ashley/

🎉 Kabrina's Bio:

Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again. 

---------

🎧 Podcast: https://www.topshelfcreator.com/podcast

🖥️ Website: https://www.topshelfcreator.com

👉 Instagram: https://www.instagram.com/topshelfcreator/

👉 Facebook:  https://www.facebook.com/topshelfcreator

👉 TikTok: https://www.tiktok.com/@topshelfcreator

👉 LinkedIn: https://www.linkedin.com/company/topshelfcreator

---------

JOIN THE TOP SHELF CREATOR COMMUNITY

💌 https://www.topshelfcreator.com/join

---------

CONNECT WITH KABRINA

🔗 http://topshelfcreator.com/

In this episode, Kabrina discusses the importance of progress and the journey of entrepreneurship and creativity in the new year. She shares insights on finding the next right thing and embracing the messy, yet valuable, journey.

In this episode:

→ 🌟 Progress is not about perfection: Embrace the messy middle and understanding that progress involves ups and downs, just like any adventure.

→ 🤔 Asking yourself questions: Reflect on what you want, what's holding you back, and challenge your inner doubts to overcome obstacles.

→ 📅 Setting micro-ambitious goals: Break down your dreams into actionable steps, creating a plan to turn them into reality.

Kabrina and guest Derek Frank dive into the world of creator brand deals and endorsements, discussing strategies for small creators to work with brands and make a full-time living.

⭐️ Leveraging LinkedIn to connect with key decision-makers at companies

⭐️ Creating concise and personalized outreach emails to offer value and set up calls

⭐️ Negotiating deals, emphasizing the value of authentic content and genuine engagement

⭐️ Establishing and maintaining relationships with brands for ongoing collaborations and campaigns

Welcome back to the Top Shelf CreatorPodcast, where we explore the incredible journeys of creators who have built successful online businesses. In today's episode, we have a very special guest joining us, Mike Brennan, the creator of The Daily Creative Habit. Mike shares his personal story of how he got into creating a daily creative habit and the profound impact it had on his mental and creative health. From feeling stuck and depressed in his graphic design career to discovering joy through sharing his art, Mike's journey is one of inspiration and self-discovery. He takes us through the challenges he faced, including embarrassment and self-doubt, and how he overcame them by committing to show up every single day. But Mike's story doesn't stop there. After completing a year of his daily creative habit, he decided to continue and has now been doing it for over 10 years. Recognizing the potential to help others, he started sharing his principles and experiences to inspire and guide fellow creatives. In this episode, Mike and Kabrina delve into embracing the creative process, finding joy in the journey, and the importance of consistency. Mike shares how he discovered his own likes and dislikes through experimentation, prioritizing creative time for personal growth. They also discuss the significance of intuition, research, and exploration in finding our unique path, as well as the value of sharing vulnerable experiences to create connections. Mike highlights the importance of play and experimentation, and the impact it can have on both personal growth and professional projects. You won't want to miss this episode filled with insights and inspiration. So, grab a cup of your favorite beverage, sit back, and join us on this enlightening conversation with Mike Brennan. Let's dive right in!