The Natural List: Key Takeaways from Natural Products Expo West

Natural Products Expo West is always a whirlwind of innovation, connection and trendspotting—and this year was no exception. With thousands of brands showcasing the latest in food, beverage, beauty and supplements, Expo West 2025 offered a glimpse into where the natural and organic industry is headed. From functional beverages and Regenerative Organic Certified to the next wave of sustainable convenience, the show floor buzzed with exciting product launches and category-defining shifts.

In this episode of The Natural List, hosts Jessica Rubino and Adrienne Smith are joined by Nutrition Business Journal Content Director Bill Giebler for a fast-paced, slightly sleep-deprived recap of the biggest takeaways from Anaheim. They break down the trends shaping the industry, the products they can’t stop thinking about and how brands are evolving to meet changing consumer needs.

From the macro forces shaping the market to the micro innovations defining individual categories, this episode offers an inside look at the trends that will drive natural products forward in 2025 and beyond.