In early February, the U.S. Federal Trade Commission published a proposed order that fines telehealth and discount prescription provider GoodRX $1.5 milllion. Though part of the case involves deception – one of two prongs under the FTC Act – the case also raises the first-of-its-kind use of the Health Breach Notification Rule. To help better understand the novel and complex issues that are embedded in the case, IAPP Editorial Director Jedidiah Bracy caught up with Wilmer Hale Partner Kirk Nahra to discuss some of the takeaways privacy pros in any industry vertical should consider.