In this episode, Jack and Owen discuss the evolution and optimisation of DRTV campaigns at the RSPCA, focusing on collaboration, innovation, and the impact of the COVID-19 pandemic. Owen shares insights from his role as Senior Marketing Manager, detailing the importance of balancing performance with supporter experience and the strategic shift towards video on demand advertising. They also explore the significance of data-driven decisions and the potential of AI in enhancing donor understanding and engagement.

Key Takeaways:

✅Strong collaboration between partners is key to campaign success.

✅Innovation in fundraising can come from small, incremental changes.

✅Data-driven decisions lead to better campaign performance.

✅Small innovations like SMS re-engagement can yield big results.

✅AI tools can help analyse donor interactions and improve strategies.

🎧 Curious how the RSPCA uses data, TV, and tech to grow donations? - Tune in now to hear their playbook for DRTV success.

New Podcast Episode: How We Unlocked £450k of Gift Aid Income for RSPCA🎙️

💡 Could your charity be sitting on thousands—or even millions—of pounds in unclaimed Gift Aid? 💡

In this episode of Angel's Top Telemarketing Trends podcast, we dive into how applying the concept of behavioural economics in telemarketing can transform your Gift Aid penetration rates and unlock untapped income.

We’re joined by Phoebe Cooper, MBA Marketing Manager for Committed Giving at RSPCA, who shares how we helped the charity tackle a major challenge: £1 million in unclaimed Gift Aid.

🔎 Key takeaways:

✅ Why telemarketing proved to be the breakthrough channel to engage supporters.

✅ The incredible financial impact: £230,000 raised in one year, with a compounding income effect reaching £450,000

✅ The power of behavioural economics—how system 1 vs. system 2 thinking influences donor decisions.

✅ How the campaign evolved to include legacy giving, securing long-term income for the charity.

📌 "The phone calls gave us the opportunity to say thank you, build relationships, and actually help supporters understand Gift Aid in a way that mail or email never could."

📢 This episode is a must-listen for any fundraiser looking to optimise their Gift Aid programme, increase supporter engagement, and tap into future income potential.

🎧 Listen now and unlock the hidden income in your charity!

In this episode of Angel's Top Telemarketing Trends, we welcome Dave Ramsay, a specialist in charity telemarketing and face-to-face fundraising, to unpack the evolution of a high-performing telemarketing strategy.

💡 Key takeaways:

✅ How a last-minute crisis turned into a game-changing partnership

✅ Why telemarketing remains a powerhouse for donor engagement

✅ Breaking down internal resistance to the channel

✅ The Infinity Loop Model—rethinking supporter journeys

✅ The role of AI in transforming fundraising conversations

🎧 Tune in to discover how real conversations drive real impact and why a well-optimised telemarketing strategy is key to long-term donor relationships and income.