The Natural List

Top trends shaping CPG and retail in 2025


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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith offer a sneak peek at New Hope Network’s 25 transformative trends set to shape the CPG and retail landscape in 2025. From reimagined beauty rituals and personalized health solutions to evolving approaches to convenience, sustainability and inclusivity, these trends provide a glimpse into the future of consumer demand and market opportunities. 

 

Why do these trends matter? They reflect powerful forces reshaping how brands innovate, market and connect with consumers in meaningful ways. Whether you’re navigating supply chain challenges, exploring new product categories or preparing for emerging industry opportunities, this episode is packed with inspiration and actionable insights.  

 

Tune in now—and stay tuned for our upcoming article breaking down all 25 trends in detail! 

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The Natural ListBy Jessica Rubino and Adrienne Smith

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