Sharing the perspective of a global citizen on translation, localization and the language industry in Saudi Arabia and beyond.

Join us in this episode of the Top Voices Podcast as Amer Qobti, Arabic Localization Expert, shares his journey and insights with Paula McGrath, CEO of International Achievers Group, and co-host Bruno Herrmann, Strategic Advisor of International Achievers Group.

Find out how this true global citizen considers the evolution of multilingual content and the value of such content in business and human relationships. This episode is packed with great insights for anyone interested in the role of translation and localization within global content and product management in Saudi Arabia and beyond.

Key Discussion Points:

• Language expertise: translation and localization professionals go way beyond words and create engaging experiences for local audiences.

• Leading role of Saudi Arabia in the language industry: the country stands out on the global scene by developing skills and investing in innovation.

• AI and localization: the balance between AI-driven automation and human-led augmentation is key to elevate localization as a value creator and to integrate it in global content operations.

From Afterthought to Infrastructure: How AI Is Changing Localization, Roles, and Enterprise Expectations

In this episode of the Top Voices Podcast, hosts Paula McGrath and Bruno Herrmann sit down with David Webb, Vice President of Global Enterprise Sales at XTM International, for an honest discussion on where language technology is heading—and what enterprises are getting wrong about AI.

David explains why AI has “put translation on the map” at executive level, but also why the hard part is turning buzzwords into operational value. The conversation explores ecosystem-driven language management, internal evangelism, and the shift toward data-centric roles like Language Data Manager and AI Strategist—while stressing that multilingual AI can’t succeed without deep language expertise.

Highlights Include:

If you work in localization, language technology, AI, or global content operations—this episode is packed with practical framing you can use immediately.

An initiative brought to you by International Achievers Group:

AI, Community Interpreting, and the Future of Canada’s Language Industry

In this episode, Peter Madahian, General Manager at Exacta and President of the Canadian Language Industry Association (CLIA), joins hosts Paula McGrath and Bruno Herrmann to explore how Canada’s language sector is evolving in an era of AI, austerity, and global change.

Peter shares his unexpected journey from studying psychology and working in mental-health interpreting to leading one of Canada’s most respected community-interpreting firms and representing nearly 100 language companies nationwide.

Peter offers an inside look at the Canadian Language Industry Association, its role in promoting ethics, quality, and linguistic diversity, and how community interpreting supports healthcare, immigration, and legal systems across more than 160 language pairs including newcomer and Indigenous languages.

Discover how AI is reshaping translation and interpreting, from operational efficiencies and data analytics to government-built translation engines. Peter explains how Canada’s federal budget cuts and tariff changes are transforming both public and private-sector demand for language services.

The conversation dives into how language service providers can move up the value chain, transitioning from low-margin, per-word pricing to trusted partnerships that add measurable business value. Peter, Paula, and Bruno also debate the notion of “educating the client,” and why collaboration, not lecturing, is key to building lasting trust.

From Canada’s new AI ethics standards to emerging opportunities in language data, defence, and technology, Peter shares why smaller, agile LSPs can still thrive if they invest in people, training, and partnerships at home and abroad.

This episode is essential listening for anyone interested in AI in translation, community interpreting, or the future of language services in Canada and beyond.

An initiative brought to you by International Achievers Group

AI, Accessibility, and Global User Experience at Scale

In this episode, Emil Atanassov, VP of Internationalization and Accessibility Engineering at ServiceNow, shares his unconventional journey from studying American history to leading global engineering teams at one of the world’s most innovative SaaS companies.

Hosts Paula McGrath and Bruno Herrmann engage Emil in a wide-ranging discussion about building customer-centric experiences, scaling global operations, and the transformative role of AI in localization and accessibility.

From History Graduate to Global Tech Leadership

AI, Internationalization, and Accessibility

Customer-Centric Strategies and the Future of Localization

Industry Challenges and Opportunities

This episode is a must-listen for anyone interested in the intersection of AI, accessibility, and customer-driven innovation in the global tech industry.

Exploring the Future of Language Tech with AI and Customer-Centric Approaches

In this episode, Peter Reynolds, CEO of memoQ, shares his journey from social work to leading a cutting-edge translation technology company.

Hosts Paula McGrath and Bruno Herrmann engage with Peter in a comprehensive discussion about memoQ's strategic focus and the exciting innovations in translation services.

Innovation and Agile Practices in Translation

Discover how memoQ leverages agile methodologies to enhance product development and maintain a competitive edge. Peter discusses the evolving role of AI in translation and the importance of context and data management.

Customer-Centric Strategies

The conversation highlights the significance of engaging with customers to drive meaningful innovation. Learn about memoQ's approach to understanding customer needs and creating value in the language management industry.

Industry Challenges and Trends

Peter sheds light on the current challenges in the industry, including talent acquisition and the importance of balancing quality and value. This episode is a must-listen for anyone interested in the future of translation technology and the strategic integration of AI in language services.

Empowering Localization with AI and Cultural Insight: A Conversation with Tommaso Rossi

In this engaging episode, Tommaso Rossi, Director of Localization at Spotify, joins hosts Paula McGrath and Bruno Herrmann to explore the innovative intersection of AI, culture, and ethics in the localization industry.

Don't miss Tommaso Rossi's insights on AI's transformative role and the cultural nuances essential for success in localization.

AI's Impact and Ethical Use

We dive into AI's role in enhancing efficiency and opening new content accessibility avenues, while emphasizing the importance of ethical technology use to benefit businesses and consumers alike.

Cultural Relevance and Business Strategy

Tommaso shares how localization drives business success at Spotify by adapting products for diverse markets, highlighting its strategic role in decision-making and development.

People and Partnerships

The episode covers talent management challenges and opportunities, including effective hiring practices, fostering transparency, and building trust-based client-vendor relationships.

Future Aspirations in Localization

Looking to the future, Tommaso outlines his vision for advancing localization at Spotify, aiming to exceed current requirements and proactively drive improvements.

Listen Now

Join us for a thought-provoking discussion filled with actionable insights for localization professionals seeking to navigate the evolving landscape of AI and cultural adaptation.

Emma Keane on Language, Culture, and Global Expansion at Balsam Brands

In this insightful episode, Emma Keane, Head of Localization at Balsam Brands, joins Paula McGrath and Bruno Herrmann to share her journey and expertise in the localization industry. Emma's passion for languages and her role in expanding Balsam Brands' global reach are at the heart of this engaging conversation.

Key Topics Discussed:

Join us for an episode full of practical insights and strategies for navigating the complexities of global content management and localization.

Petra Angeli on Navigating AI and Human Expertise in Localization

Join us as we dive into the future of localization with Petra Angeli, Head of Product & Solutions Enablement at the Acolad Group.

In this episode, Petra shares her unique journey from video game enthusiast to a leader in localization, emphasizing the critical role of human expertise in an increasingly AI-driven industry.

Key Topics Discussed:

Tune in to discover how Petra and her team are leveraging AI while ensuring that the human touch remains central to effective localization solutions.

Unlocking AI Potential in Language Management with Coral Diez-Carbajo

Key Points:

Why Listen?

Navigating the Language Industry: Career Pathways, AI, and Data Management

Join us in this insightful episode as we sit down with Kerstin Berns, managing partner of Berns Language Consulting, to delve into the dynamic world of language consulting. Hosted by Paula McGrath, CEO of International Achievers Group, and co-hosted by Bruno Herrmann, this episode promises a deep dive into the evolution and future of the language industry.

Key Discussion Points:

Tune in to learn how passion and process drive success in the language consulting industry and gather actionable insights for career growth in this ever-changing field.