Jack Dyer was present for the craft beer boom in the San Diego area in the 1990s and it left him with an unquenchable thirst to join the ranks of the top brewers. He now has five taprooms and hundreds of outlets and thousands of devoted customers of his distinct IPAs and lagers. He is also a big believer in building community and puts  skin in the game with the 1 Percent For the Planet, supporting the Ojai Valley Land Conservancy among other programs and projects.

Dyer, inspired by Yvon Chouinard's approach to business as chronicled in "Let My People Surf," ended up opening his first taproom next to Patagonia's headquarters in Ventura. He has since opened a bustling space in Santa Barbara's Funk Zone and the crown jewel of his empire, Topa Topa's Taproom in downtown Ojai at the intersection of South Montgomery and Ojai Avenue, which faces the eponymous Chief Peak as well as the Topa Topa bluff's Pink Moment. 

We structure the conversation as an orientation talk for a new staffer, and it works. Lots of great information and inspiration.

We talked about the history of beer, its centrality to civilization, role models, shared acquaintances and why the idea of Ojai is important to everyone who cares about their community and planet. We did not talk about the Battle of Jena-Auerstadt, Roman coins or orangutans.

https://topatopa.beer/

https://topatopa.beer/pages/ojai