A client told us ChatGPT kept recommending Grow and Convert until she had to reach out. So we copied her exact prompt into an incognito window. We were nowhere to be found. That one example changed how we think about AI search strategy entirely.

In this episode, we introduce Topic-Based GEO, our new framework for content strategy in the age of AI search. 

We explain the concept of "invisible prompts" (the personalized context behind every AI search that makes prompt-level tracking unreliable), walk through how to build a topic map for your business, and share practical steps for creating the kind of content that actually gets LLMs to recommend you.