In this episode, Rita and her co-host, Michael King, along with Rita's guests, Rick Bunger, creator of Ivy's Counting Blocks, Jean Moody, inventor of the Wrap-A-Candle candle preservation system and Stephanie Beringhele, VIP Buyer Relations Director for ASD Market Week, discuss the lessons learned by the two inventors and the types of things you can discover in attending a trade show, particularly one that has a full gamut of interested constituencies, i.e., manufacturers, distributors, wholesalers, retailers and actual consumers, the way that ASD Market Week has.

Come and listen to the secrets uncovered by inventors by attending a trade show in which so many different types of attendees are involved.

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