A trademark usually presents itself in the form of a name, a logo, a design, or a phrase, with the purpose of distinguishing one manufacturer’s products from another. Sometimes, however, when business is really good for a particular brand, or it has a head start over the competition, then that particular brand might just become a proprietary eponym, or generic trademark. This means that if a product develops a substantial market share over the other manufacturers, or it becomes well ingrained into the public consciousness, then its brand could replace the name for the entire industry.