As of last year the word “meme” has been added to the Merriam Webster dictionary alongside “emoji” and other, so called, tech words. Surprisingly enough, the word made its first appearance way back in 1976, in Richard Dawkins’ book, The Selfish Gene. He used it to explain the spread of ideas and all sorts of cultural phenomena, like melodies, catchphrases, fashion, and even the technology of building arches. The word itself is in fact the shortened form of mimeme, which itself stems from the Ancient Greek word for imitating / miming.