Yes, Juliet, a rose by any other name may smell as sweet, but a catchy title alone can’t help a piece of music that’s uninspired or just plain boring. An intriguing title, however can sometimes help put audiences into a more receptive frame of mind—or at least pique their curiosity.

From the very beginning of his career in the 1980s, the young American composer Michael Torke had the knack of coming up with quite evocative titles. His early works had titles like “Ecstatic Orange” and “Bright Blue Music.” A piece composed for the 1994 Olympic Games in Atlanta was titled “Javelin,” and this music, an orchestral suite that premiered in Amsterdam on today’s date in 1997, was titled “Overnight Mail.”

And each of the three movements of his orchestral suite had an additional title, as Torke explains:

“The titles of the suite’s three movements, ‘Priority,’ ‘Standard,’ and ‘Saturday Delivery,’ present the options for expediency when sending things, but musically, they represent different reactions to an abstract compositional problem I set up for myself: resolve dissonant notes (non chord tones) by leaps rather than steps. For me this was important, because I want to write music that follows all the old rules of voice leading and counterpoint, but sounds fresh.”