Will the commodification of e-commerce lead to a total eclipse of the cart? And what will be revealed in its shadow. On this episode of Commerce Chats, we speak with Matt Dunphy, Lead Solutions Engineer at commercetools.

Join us as we discuss: Greenfield vs. Incremental project approaches, including going from zero to $2 billion. How to approach uncertainty and what you can do to prepare before you begin your next e-com project. The black boxification of tech and how commoditization of e-Com might cause it to disappear form customers' sight. How the human touch will always factor into your tech strategy.

Also Check out:

Matt and Melissa Dunphy's podcast The Boghouse

Melissa Dunphy's premier of "Totality" at the BBC Proms (42:50)