John is currently the executive-in-residence at Harvard Business School’s Laboratory for Innovation Science at Harvard (LISH), which studies AI and Workforce Transformation strategies, and founder and CEO of Open Assembly, a company that provides content, community, and strategic advising to organizations, people, and platforms to co-create the future of work.
Recently, he has been leading a global industry coalition made up 4000 global leaders in the open talent and innovation industry to start a non-profit trade association, The Center for the Transformation of Work with the goal of Transforming work for a billion people by 2025.
In his past life, John was the chief innovation officer of Havas, when Havas purchased his open advertising agency, Victors & Spoils, in 2015. Winsor founded V&S after introducing the advertising world to the practice of co-creation in his role as vice president and executive director of strategy and innovation at Crispin, Porter + Bogusky. Winsor had merged his company Radar Communications, the world’s leading open strategy and research company, with CP+B back in 2007. Other companies Winsor founded include Sports & Fitness publishing, sold to Conde Nast, and the Gravity Games, sold to NBC.
John's most recent book was, “Open Talent: Leveraging the Global Crowd to Solve Your Biggest Challenges,” published by Harvard Business Press.
He is also the author of “Beyond the Brand,” “Spark,” “Flipped,” and the best-selling “Baked In,” winner of the 2009 800-CEO-READ Business Book Award in marketing. Winsor is also an advisor to the Digital Initiative at Harvard Business School, and a regular contributor to the Harvard Business Review, The Guardian, Forbes and Digiday.
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