Totally SKU'd

The halo effect gets tossed around so much that at Pattern, it's basically a dirty word. Everyone agrees TikTok Shop drives sales elsewhere, but almost no one agrees on how much, or how to make it happen on purpose.

In this episode, John LeBaron (Chief Revenue Officer, Pattern) talks with Megan Moss (Head of Affiliate, Pattern) about what actually separates brands seeing real cross-channel lift from TikTok Shop from the ones still sitting on the fence. They cover why creator strategy has to come before ad spend, how spillover into Amazon, DTC, and retail actually gets measured, and why Pattern just won TikTok's Strategic Partner of the Year award.

Amazon Brand Registry protects your brand, but only if it's structured right from the start and managed after that. Get the setup wrong, and Brand Registry can create as many problems as it solves.

In this episode, John LeBaron (Chief Revenue Officer, Pattern) talks with Jared Mason (VP of International, Pattern) about what it actually takes to keep a brand protected on Amazon. They cover the most common Brand Registry mistakes, why ongoing management matters as much as initial setup, and what separates brands that stay in control of their listings, access, and customer experience from the ones that don't.