It’s just about game time in Las Vegas, where the San Francisco 49ers are facing off with the Kansas City Chiefs for the 2024 Super Bowl at Allegiant Stadium. 

Tickets to the game are almost $10,000, but at a time where it seems everyone is struggling financially, who can even afford to go to these games? How does this rematch up the stakes? And are women-identified NFL fans going to save the face of the game?

In this episode of Bay Current, we get some answers from Alicia Jessop, program chair of the sport administration program at Pepperdine University and the founder of the media platform Ruling Sports.