In a longer buying journey prospects will ultimately spend more time investigating facts and information by doing  thorough research and in-depth comparisons and as marketers, it’s crucial to support them at every stage. Working to understand buyer behavior and better support a longer buying journey is Head of Marketing at Nucoro, Lauren Arthur. Nucoro is a flexible digital investment platform that enables financial institutions to build digital savings, investment, trading, and wealth management propositions at speed and scale. Lauren explores the successes and improvements of their website and offers us insights into the growth channels she is leveraging.