In today’s episode, we speak with our guest Jayson Simons-Jones, CEO of Lotus Alpine Adventures, an alpine rock, ice, and ski mountain guiding company, and the 95th American to earn his IMFGA/ UIAGM Mountain Guide License.

Jayson has spent the last two decades of his life and career as an outdoor educator and mountain guide, which is his most authentic passion. Now he dedicates his career to mentoring others in the outdoor world and finds the most joy in witnessing his clients’ deep personal development. 

Listen as Jayson Simons-Jones talks about guiding clients through challenging terrains like rock, ice, and snow, building a brand based on your ‘why,’ and the power of learning something new and applying it immediately.