Not too long ago we talked about chasing unicorns in Silicon Valley and the downfall of Elizabeth Holmes. Now the collapse of cryptocurrency exchange FTX. In this Tough Things First Podcast, Ray Zinn discusses how investing should be more than just a casual wager. (Watch the video version here…) Rob Artigo: Welcome to the Tough Things First Podcast, your indispensable […]

Is your startup doomed, or headed in the right direction? What it comes down to is will people trust that you know what you’re talking about. In this Tough Things First Podcast, Ray Zinn breaks down the difference between a fleeting idea and a genuine money maker. Rob Artigo: Rob Artigo here. Once again, your guest host for this edition […]

Micromanagement. Does it get a bad rap? As head of Micrel Semiconductor for 37 years, Ray Zinn took a taboo management style and turned it on its head. The results were nothing short of amazing. In this Tough Things First Podcast, Ray breaks down the reasons that putting a positive spin on micromanagement can transform workplace culture. Rob Artigo: I’m […]

In thirty-seven years as CEO of Micrel Semiconductor, Ray Zinn has done his share of hiring at all levels. In this Tough Things First podcast, Ray talks objectives when interviewing candidates and how to get hiring managers to sing the same tune. Rob Artigo: I’m Rob Artigo here once again, your guest host for this edition of the Tough Things […]

The US Government is set to spend billions on American semiconductor manufacturing. Is it an aggressive, much needed, offensive against aggressive, international dominance or destined for disaster? Few industry leaders know where this is headed like Ray Zinn. In this Tough Things First podcast, Ray explains where the industry stands and what it really needs. A do not miss podcast […]

There is little debate that the economy has hit the skids. Is your business ready? In this Tough Things First podcast, also available in video, Ray Zinn explores being prepared and what to do in the thick of financial woes that will keep you ahead of the game. (Watch This Podcast on YouTube)   Rob Artigo: I’m Rob Artigo, writer […]

Success in the mind comes before anything gets started in business, but how much consideration is given to the chances of failure and is there a way to improve those chances? Ray Zinn discusses why businesses fail in this new Tough Things First podcast. Rob Artigo: Rob Artigo here. Once again, your guest host for this edition of the Tough […]

A calamity can be home grown, natural, or an attack like 9/11. Effective business leaders know how to overcome adversity and restore robust optimism. In this Tough Things First Podcast, Ray Zinn explores how to reignite a business after unexpected and protracted calamity like Covid 19. Beyond the financial.   Rob Artigo: I’m Rob Artigo, your guest host for this […]

The ability to pivot is not only an option in business, but also a necessity. In this Tough Things First podcast, Ray Zinn is joined by Robert Barker to discuss the important concept of embracing change to stay profitable. Ray Zinn: Hello, everyone. Welcome to another very special podcast of Tough Things First, I am so delighted. My name is […]

From lumber prices to gas prices, all the way down to toilet paper, everything is more expensive. A New York Fed survey in early July 2022 showed near-term inflation expectations at record highs. The outlook was a whopping 6.8 percent. In this Tough Things First podcast, Ray Zinn explores the causes of inflation and explains where we’re headed. (New: Video […]