Tough Things First

Losing battles … most people have experienced a moment when they realized they were fighting a losing battle, and many discovered it too late. In this edition of Tough Things First, guest host Rob Artigo asks Ray Zinn about how to recognize those no-win situations and what to do about them. Rob Artigo: Rob Artigo here, your guest host on […]

It’s easy to accept responsibility when things are going well, but what happens when it all goes wrong? In this edition of Tough Things First, Ray Zinn discusses having the guts to take responsibility for mistakes and the virtues therein. Rob Artigo: I’m Rob Artigo, your guest host for this edition of Tough Things First. Hi Ray. It’s good to […]

Distractions can be deadly to a business. In this edition of Tough Things First, Ray Zinn and guest host Rob Artigo discuss the chief distractions effecting your business today and how they are impacting your bottom line. Rob Artigo: Welcome back to another edition of the Tough Things First podcast, I’m your guest host, Rob Artigo, writer and entrepreneur in […]

The pot of gold at the end of the rainbow is exactly what you’d expect, a fantasy. In this edition of Tough Things First, guest host Rob Artigo asks Ray Zinn about how to no when you’re chasing a fantasy. Rob Artigo: I’m Rob Artigo here, your guest host on this edition of Tough Things First, the podcast. I’m an […]

Running a business isn’t a sprint, it’s a marathon. Are you giving it all you’ve got? In this edition of Tough Things First, guest host Rob Artigo asks Ray Zinn about what it takes to reach the last mile in your race. Rob Artigo: I’m Rob Artigo, your guest host for this edition of Tough Things First. Hi, Ray. Ray […]

The odds against a successful new venture are sizable. But that doesn’t mean it’s not worth taking the chance. In this edition of Tough Things First, Ray Zinn and guest host Rob Artigo discuss Ray’s list of roadblocks and what you need to do to increase your odds of succeeding. Rob Artigo: Welcome back to another edition of Tough Things […]

Sometimes the greatest challenge to success is the person staring back at you in the mirror. In this edition of Tough Things First, guest host Rob Artigo asks Ray Zinn about how to meet the challenge of being your own worst enemy. Rob Artigo: Now here’s Ray Zinn, Silicon Valley’s longest serving CEO, and today’s guest host. I’m Rob Artigo, […]

At some point an entrepreneur may be called upon to “Run on empty,” but how does a successful business operator get through it without losing everything in the process? In this edition of Tough Things First, Ray Zinn and guest host Rob Artigo explore the challenge of being pushed to the limit, and to keep going strong. Rob Artigo: I’m […]

Sales mistakes come in many shapes and sizes, and most can be avoided with proper planning. In this edition of Tough Things First, guest host Rob Artigo asks Ray Zinn about how to tackle the “listening” problem that impact your sales efforts. Rob Artigo: I’m Rob Artigo, your guest host for this edition of Tough Things First. Hi Ray. Ray […]

In business money is like air … without it you die. But borrowing might not be the best strategy. In this edition of Tough Things First, Ray Zinn and guest host Rob Artigo explore why cash is king.   Rob Artigo: Welcome back to another edition of Tough Things First, the podcast. I’m your guest host, Rob Artigo, writer and […]