What breathes dread into more healthcare brokers than almost any other process in their business? 

Facilitating uncomfortable conversations. 

Oddly enough, most conversations that are followed by the sale ARE uncomfortable. And if you want to increase your book of business this year, you should make them part of your daily routine. 

How do you do that? We'll tell you in a minute... 

TUNE IN for the weekly episode of the Heads Up Adviser Show: "TOUGHEN UP: HOW TO GET COMFORTABLE WITH UNCOMFORTABLE CONVERSATIONS." 

Here's what we'll cover: 
 

✔️ The actual purpose behind tough questions: are they looking for an excuse or testing your persistence? 

✔️ What to expect from your prospects this year

✔️ Empathy instead of defense: how to turn the conversation around. 

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