In episode 5 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn how digitalisation can improve customer relationship management processes and enable behavioural segmentation and targeting that ultimately maximise visitor experiences.

In this episode, we'll be joined by:

Discover the need for a future-oriented mindset and how to gradually integrate digital business intelligence systems into operational processes.

The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

In episode 4 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn how augmented reality can create unique experiences that seamlessly blend the digital and physical worlds.

In this episode, we'll be joined by:

Discover how visitor experiences have been transformed by adding digital layers to the physical experience.

The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

In episode 3 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn how to calculate and communicate the environmental footprint of tourism activities to visitors.

In this episode, we'll be joined by:

Discover the power of transparent data for facilitating sustainable tourism.

The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

In episode 2 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn how Artificial Intelligence voicebots turn consumer interest into hotel bookings.

In this episode, we'll be joined by

Discover how innovative uses of technology simultaneously boost operational efficiency and improve visitor experiences.

The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

In episode 1 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn about the transformative power of data in shaping tourism strategies and aligning all stakeholders around the same objectives.

In this episode, we'll be joined by

Discover how to build successful collaborations to collect and interpret sentiment data to drive a more competitive and sustainable destination.

The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

In the opening episode of Tour Tech: Your Five Weekly Takeaways to Tourism Success, you'll learn about the Tourbit project and how it has equipped tourism SMEs through a three-step approach, involving learning, building and testing. You'll also be introduced to your host Marie Texier from Paris & Co and hear a preview of some of the digital transformation journeys that will be explored during the series.

The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.