Building a sustainable business often requires more grit than glitter. The reality is, success typically does not happen overnight. It takes much more than finding a magic method; it requires determination, creativity, and the strength to keep going even faced with obstacles.
This podcast episode provides you with a detailed insight into the elements required to stimulate and sustain success in an online business environment. Using the widely accepted "1000 True Fans" model by Kevin Kelly, we discuss how to build a business foundation that is both realistic and reflective of your goals.
Steps To Take Towards A Sustainable Online Business:
1. Quantifying Your Business: Use the concept of the "1000 True Fans" – if you have enough people paying you a hundred dollars in a calendar year, you can build a sustainable business.
2. Building Value: Try to figure out how you can provide $9 worth of value every month, which equates to $108 in a year. This will attract the people who are interested in what you have to offer.
3. Attraction: Use the workshop model to attract and engage your audience. It isn't about intelligence, articulation, or attractiveness; it's about resonance.
4. Sell What Satisfies: Produce solutions that your audience wants and needs. If the people you have aren't buying from you, they're not your people. Keep doing your workshop strategy and finding your people.
5. Consistent Content: Your communication - podcast, blog post, or video - needs to reach your people consistently.
6. Determining Your Number: You need to quantify this in your business - What's your number? The $100,000 per year might be your starting point, predicated on 1000 fans paying $100 per year. But adjust this number based on your own goals and desires.
To achieve all these steps, it is essential that you equip yourself with the tools and knowledge necessary to overcome any obstacles that may arise. This might mean investing in certain resources, attending conferences, or forming partnerships. The key is to remain adaptable and open to the process while staying committed to your ultimate goal.
In the end, your online business experience won't look exactly like anyone else's. Congratulations, that means you're part of the 99%. Keep going - your persistence is much closer to the reality of successful businesses than the instant-success stories of the 1%.
Once you've got these elements in place, the steady and consistent build towards success will become clearer and achievable.
Keywords: Online Business, Internet Marketing, Business Success, 1000 True Fans Model, Business Goals, Resources, Persistence, Kevin Kelly.
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