joining us to discuss the business potential of African Fashion Luxury is Mrs. Grace O. WALLACE, Creative Director and Founder of the GRACE WALLACE ® Fashion Brand.
Did you know the global Fashion industry today is worth 3 trillion USD however, and Sub-Sahara Africa accounts for only 1% of that? A staggering statistic, considering that the apparel and textile industry has the potential both to create jobs and contribute to our respective countries' economies. In today’s digital world, consumers worldwide are eager to discover products from afar – in this regard, African Fashion is a powerful brand builder for a country interested in exporting their cultural capital.
This 4th episode of the TOUT AFRO, TOUT BUSINESS show hosted by Vénicia GUINOT on behalf of AFRICA BUSINESS RADIO focuses on the fashion market across Africa and most importantly in a country like Togo. Today more than ever, there is a definite need for teaching the business of African Fashion – fashion luxury entrepreneurs of the caliber of Mrs. Grace Wallace need to be supported in professionalizing their enterprises and running an even more profitable business.
Fashion Designer Grace O. WALLACE mixes high fashion and the mass market, with a line of 'haute couture' and a line for the average African consumer. The multi award-winning designer has quietly built her West Africa-based, ultra-luxe label into a significant business with estimated revenues in excess of $800,000 a year. Now distributed worldwide, through 3 high-end shops across the continent, the GRACE WALLACE ® brand has particular traction in the International consumer market thanks to its elegant yet unfussy aesthetic, and, in its early years in the Africa market, strong backing from Mrs. Grace O. Wallace.
In the eleven years since Mrs. Grace O. Wallace has built her fashion house into what International Media from three continents dubbed “one of the most successful labels emerging out of Africa.” Known for its couture-quality materials
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