The 229 Podcast

TownHall: Creative Rural Healthcare Solutions with Sue Schade and Brian Sterud


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July 1, 2025: Sue Schade, Principal at StarBridge Advisors, sits down with Brian Sterud, VP of IT, CIO, and CISO of Faith Regional Health Services. Brian tackles a pressing question facing healthcare leaders today: how do we regulate AI without killing innovation? His perspective on finding the right balance between safety and progress offers valuable insights as the industry navigates uncharted territory. The conversation reveals how rural health systems face unique operational challenges, from patients driving three hours for care to IT staff covering vast geographic territories. Brian shares details about an innovative college partnership program designed to address workforce shortages by combining education with hands-on experience. 
Key Points:
  • 01:38 Challenges of a Rural Health System
  • 06:11 Balancing CIO and CISO Roles
  • 08:02 Addressing Workforce Challenges
  • 13:05 Navigating Regulatory Challenges

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    The 229 PodcastBy This Week Health