Township Marketing Podcast (TMP)

Delivering groceries in townships comes with unique challenges, but SPAR and KasiD show how collaboration, local insight and shared values can turn obstacles into opportunities. Blake Raubenheimer, Omnichannel Executive at SPAR Group, and Freddy Mahhumane, CEO of KasiD unpack how their partnership has created a working model for township grocery delivery. 

Key Discussion Points:

- What makes township delivery different from suburban models
- How trust drives consistent service and community buy-in
- Lessons from SPAR’s partnership with KasiD
- Why adaptability and local knowledge matter most

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Follow us for more insights:

LinkedIn: https://www.linkedin.com/company/rogerwilco

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The Township Marketing Podcast is brought to you by Africa's largest B Corp-certified marketing agency, Rogerwilco.

The Township Marketing Podcast is brought to you by Africa's largest B Corp-certified marketing agency, Rogerwilco.

In the first episode of the Township Marketing Podcast, we sit down with Brian Makwaiba (Vuleka) and Garth Fraser (Tiger Brands) to explore how brands engage township markets beyond the buzzwords.

Far from being static or location-bound, the township economy is a living, evolving space driven by its people, culture, and entrepreneurial energy. 

Key takeaways :

• Township markets are not defined by geography, but by cultural and economic behaviour.
• Digitisation and traceability are unlocking trust in township supply chains.
• Store owners are becoming more professional, demanding partnerships over promotions.
• Social media influence is immediate and powerful — one viral moment can shift demand.
• Brands that don’t adapt to township dynamics risk being left behind.

Listen and subscribe to The Township Marketing Podcast (TMP) on:

1. Spotify
2. Apple Podcasts
3. YouTube 

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Follow us for more insights:

• LinkedIn
• Facebook
• Instagram

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The Township Marketing Podcast is brought to you by Africa's largest B Corp-certified marketing agency, Rogerwilco.
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#spaza | #township | #TownshipEconomy | #Marketing | #customerexperience 

The Township Marketing Podcast is brought to you by Africa's largest B Corp-certified marketing agency, Rogerwilco.

Dive into the heart of the township economy with Rogerwilco’s Township Marketing Podcast! Join us as we explore authentic customer experiences, emerging trends and innovative brand strategies in vibrant township communities.

From the rise of the premium kasi shopper to the role of spaza shops, we explore what’s shaping this dynamic market. Featuring insights from experts, entrepreneurs, and influencers, our podcast offers a vivid look into township economies.

Perfect for brand marketers, business owners, and industry pros, our conversations with experts and influencers reveal what’s driving this dynamic market forward.

#township | #TownshipEconomy | #TMPodcast | #TMP | #marketing

Dive into the heart of the township economy with Rogerwilco’s Township Marketing Podcast!

The Township Marketing Podcast is brought to you by Africa's largest B Corp-certified marketing agency, Rogerwilco.