IADS Retail Park

Toying with brand merchandising in Tokyo: Inside Isetan, Ginza Six, and Parco Shibuya


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In this episode of The IADS Retail Park 🎙️, Maya and Selvane take you on an exclusive tour of Tokyo’s three headline stores—Isetan Shinjuku, Ginza Six, and Parco Shibuya. Discover how these retail powerhouses are shattering the old rules of department store zoning, turning vertical layouts into engines of discovery, and monetising every minute of customer experience. From Isetan’s heritage-driven innovation to Ginza Six’s vertical boulevard and Parco’s cultural mashups, we reveal the strategies behind Tokyo’s record-breaking retail performance and what global retailers can learn from Japan’s post-zoning revolution. Tune in for actionable insights and bold ideas straight from the industry's front lines.

👉Click here to read the full exclusive and view the store photos 📸.

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IADS Retail ParkBy International Association of Department Stores - IADS