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The Toyota Mobility Foundation and the City of Detroit announced three winners of the Sustainable Cities Challenge on April 23, 2026, concluding a three-year competition to accelerate sustainable urban mobility solutions in Detroit's Eastern Market.

The three winning companies are Civilized Cycles, an electric cargo vehicle manufacturer scaling ultra-light semi-trikes for last-mile delivery; ElectricFish Energy, deploying a 400 kilowatt battery-integrated fast charger for EV fleets; and Neology, a clean energy startup demonstrating ammonia-to-hydrogen power systems with over ten live demonstrations producing 300 kilowatt-hours of clean energy.

Each winner previously received $180,000 in implementation funding and will now share $1.5 million to scale their solutions. Detroit is the only Western Hemisphere city chosen for the Challenge, alongside Venice, Italy and Varanasi, India. The Toyota Mobility Foundation has invested a cumulative $9 million across all three cities.

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The 2027 Toyota Land Cruiser arrives in Spring 2026 with a starting MSRP of $57,880, bringing a handful of new features while maintaining its signature mix of off-road capability and refined comfort. New additions for this model year include an available High Mounted Air Intake, available heated and ventilated second-row outboard seats, and a new black exterior color called Inked.

Under the hood, both trims use the turbocharged i-FORCE MAX hybrid powertrain paired with full-time four-wheel drive, producing 326 net combined horsepower and 465 lb.-ft. of torque with an EPA-estimated 23 MPG combined. The hybrid system combines a turbocharged engine with an electric motor housed between the engine and 8-speed automatic transmission, and the SUV can tow up to 6,000 pounds.

For off-roading, the Land Cruiser comes standard with center and rear locking differentials, CRAWL Control, Downhill Assist Control, and a two-speed transfer case. Available features include a front Stabilizer Disconnect Mechanism for better suspension articulation, Multi-Terrain Select with modes for mud, dirt, and sand, and a Multi-Terrain Monitor camera system. The vehicle is built on Toyota's TNGA-F platform shared with the Tundra, Sequoia, Tacoma, and 4Runner.

Two trims are offered: the heritage-inspired Land Cruiser 1958 with round LED headlamps and fabric seats, and the higher Land Cruiser grade with rectangular headlamps, SofTex-trimmed power seats, a 12.3-inch touchscreen, and a 10-speaker audio system. A Premium Package on the top trim adds leather seating, a 14-speaker JBL audio system, head-up display, and power moonroof.

Seven exterior colors are available, and Toyota Safety Sense 3.0 comes standard across the lineup, including Pre-Collision System, Lane Departure Alert, Dynamic Radar Cruise Control, and Proactive Driving Assist.

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Toyota launched a new marketing campaign called "What's Your RAV4?" on April 6, 2026, to promote the all-new 2026 RAV4, which is the 6th generation of America's best-selling Small SUV. The campaign spotlights the vehicle's bold redesign, hybrid performance, and advanced tech while celebrating how different drivers use their RAV4 in their own way. According to Mike Tripp, Toyota's group vice president of Marketing, the campaign is built around the idea of everyday adventures and the flexibility the new RAV4 offers for various lifestyles.

The campaign takes a multicultural approach, with four agency partners each creating distinct creative content. Conill produced Hispanic-focused spots, including the 30-second "Serious Fun" (plus "Labyrinth," "Newlyweds," and "Weekend"), directed by Ariel Danziger. Intertrend Communications created spots like "Grandma" and "Just Once" (plus "Late Night" and "Vanished"), directed by the Baker brothers of TWIN. Burrell Communications developed the "Chase Fun" campaign, featuring the RAV4 as a modern-day Mystery Machine investigating crop circles, UFOs, and time portals, with spots directed by Rick Famuyiwa. Saatchi & Saatchi produced the broader "Buddies" spot along with six 15-second ads including "Roam Anywhere Vehicle" and "Runway Approved Vehicle," directed by Traktor.

The campaign runs across linear TV, streaming, digital video, audio platforms (including Amazon Music Live and Twitch), paid social (Meta, Pinterest, Reddit, TikTok), and experiential placements. Partners include Netflix, Hulu, Disney+, Peacock, MAX, Telemundo, NBA Playoffs, Premier League, NASCAR, and many more.

On the vehicle itself, the 2026 RAV4 is available as a hybrid (HEV) or plug-in hybrid (PHEV). The hybrid lineup starts at $31,900 for the LE grade and runs up to $43,300 for the Limited. The plug-in hybrid starts at $41,500 for the SE and tops out at $48,500 for the sporty GR SPORT grade. Key features include a 2.5-liter 4-cylinder powertrain producing 226 hp (FWD) or 236 hp (AWD), a standard 10.5-inch touchscreen (with a 12.9-inch option), a standard 12.3-inch digital gauge cluster, Toyota Safety Sense 4.0, wireless Apple CarPlay and Android Auto, and an available 9-speaker JBL premium audio system.

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Toyota honors retiring Team Toyota athletes Jessie Diggins and Louie Vito while celebrating all Team Toyota winter athletes and U.S. Ski & Snowboard ambassadors for their 2026 season achievements.

Jessie Diggins, a four-time Olympian and the most decorated cross-country skier in U.S. history, concludes her 16-year career. A gold medalist at PyeongChang 2018, World Cup champion, and advocate for athlete mental health, Diggins has been a Team Toyota athlete since 2021.

Louie Vito retires after more than two decades in snowboard halfpipe. A three-time Olympian with six X Games medals, he made history as the oldest halfpipe snowboarder at the Olympic Games at Milano-Cortina 2026. Vito has been a Team Toyota athlete since 2011.

Toyota also celebrates Team Toyota athletes Red Gerard (Snowboard Slopestyle & Big Air) and Erin Jackson (Long Track Speedskating), along with U.S. Ski & Snowboard ambassadors including Rosie Brennan, Ryan Cochran-Siegle, Alex Ferreira, Nick Goepper, Jaelin Kauf, Bea Kim, Paula Moltzan, Nick Page, River Radamus, and Gus Schumacher.

Toyota's long-term commitment to athletes spans winter and summer sports through partnerships with U.S. Ski & Snowboard, USA Track & Field, and USA Swimming. Since 2017, Toyota Racing Development has supported U.S. Para athletes with performance engineering. Read the full article at the Toyota USA Newsroom.

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