Toyriffic

Dive into an exhilarating episode of our podcast as Michael Rothling, the visionary director of Toyriffic, and the esteemed Vice President of Dimian, unite for an unforgettable conversation. They're joined by none other than Adrienne Abrevaya, globally celebrated as the Princess of Israel in the toy industry. Adrienne is not just a familiar face in the world of toys; she's a powerhouse, spearheading the entry of one of the most anticipated toy companies into the Israeli market.


This dynamic discussion offers a 360° exploration into the vibrant world of toys, guided by our hosts and the illustrious Adrienne. Her insights and experiences promise to illuminate the intricacies of breaking into and thriving within the Israeli toy market—a territory ripe with opportunities.
Whether you're a toy enthusiast, a budding entrepreneur, or simply intrigued by the mechanics of international business expansion, this episode has something for you. Join us and let's uncover the strategies, challenges, and triumphs that come with introducing a blazing new player to the Israeli toy scene.


Tune in to be part of this compelling journey, guided by voices that are at the very heart of the industry's evolution. It's more than just a conversation; it's an opportunity to immerse yourself in the global toy narrative, right alongside the Princess of Israel in Toys herself. Don't miss out on this riveting episode!

In the latest episode of the Toyriffic Podcast, host Michael delves into the intriguing Lebanese toy market with special guest Wael Sinno, CEO of TMG Lebanon.
This episode offers a rare glimpse into a market often shrouded in mystery for many in the global toy industry.
Listen and get excited to discover Lebeanon toy market and trends!

A great Toyriffic episode together with our host Michael Rothling and Roberto Cavalli from Aweco are talking 360 degrees about international toys situation and new trends !
Topic is which fair is the most attractive for toys buyers around the globe.
Roberto Cavalli is also a well known toy entrepreneur since decades and is talking widely about current toys situation.
Really Toyriffic episode with two toy influencers !

A great Toyriffic episode talking with Laurent Taieb and Najib Fayad about license porducts in toys and a bran new animation cartoon for kids !
Great toy conversation and talk asking also a verity critical questions to our two guests which fair is for them in toys the most important ?
Listen and get Toyriffic !!!

Toyriffic Episode with the best man in the Middle East country’s Abdalla Basabra !
Listen to a good toy conversation between Michael Rothling and Abdalla talking about the GCC country’s and the secret how to success as a company in the region .
Distribution and marketing in the Middle East are crucial to succeed with the products .
Abdalla has a big knowledge in handeling distributors and toy company’s lots of great TOYRIFFIC insights of the Middle East .
Listen and have fun and come to Habibi Land !