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TP429 – Are We Wasting our Digital Media Spend?
Chris Boyer and Reed Smith explore why health systems may be wasting digital ad budgets—and how smarter strategy, KPIs, and agency transparency can improve performance. Guest Jane Crosby shares tactics for maximizing ROI through integrated planning and data-driven insights.
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By Reed Smith and Chris BoyerChris Boyer and Reed Smith explore why health systems may be wasting digital ad budgets—and how smarter strategy, KPIs, and agency transparency can improve performance. Guest Jane Crosby shares tactics for maximizing ROI through integrated planning and data-driven insights.