Ed Bennett and Chris Boyer trace what memes actually do, on Surprise - It's Not a Toaster: strip citations, escape accountability, get eaten by brands. The SNAT Book Club opens The AI Con. Four AI models attempt Wizard of Oz-style movie summaries.

Live from HMPS26 in Salt Lake City: Chris Boyer with Craig Blake, Jane Crosby and John Berndt on what the new Health System CMO Survey reveals about the real constraint on trust, loyalty and AI: marketing's institutional standing inside health systems.

Health systems are scaling AI for a digitally fluent patient. The Pew data says a meaningful share of the population isn't there. Chris Boyer and Reed Smith on what happens when digital strategy and health equity stop being parallel tracks.

91% of healthcare marketers say data drives their decisions. 1% can connect the majority of spend to outcomes. Chris Boyer and Reed Smith on the structural reasons the gap is harder to close than the tools suggest, plus Ray Mina, new CEO of FreshPaint, on the 2026 State of Healthcare Marketing report.

Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.

Only 7 U.S. metro areas have genuinely competitive hospital markets. Chris Boyer and Reed Smith on what that means for a decade of digital investment built on the consumerism premise, and what the better frame looks like going forward.

Healthcare AI pilots keep succeeding. Scaling them doesn't. Chris Boyer and Reed Smith on why perpetual piloting is an organizational behavior pattern, not a technology strategy.

Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.

Healthcare brand strategy has a blind spot: the data layer AI uses to represent you. Chris Boyer, Reed Smith and Martha Van Berkel on why data accuracy is a brand decision.

Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.