Reed Smith and Chris Boyer explore the difference between market and marketing research in healthcare. With expert guest Steve Koch from Cast & Hue, they dive into qualitative methods like focus groups and 1:1 interviews, sharing how these tools can uncover actionable insights that shape digital strategies, service line growth, and patient experience. A must-listen for healthcare marketers and strategists looking to make data-informed decisions.

Chris Boyer and Reed Smith explore how product thinking transforms digital strategy—improving patient experience, enabling iteration, and aligning with C-suite priorities. Plus, expert insights from Brad Muncs on making the shift real in your health system.

Chris Boyer and Ed Bennett wade knee-deep into the bureaucratic bog we all know too well: customer service sludge. From endless hold times to forms that make no sense, they explore why life feels like a DMV line lately — and how GenAI might just be the digital plunger we need. Plus, a hilarious test of how grammar can trip up even the smartest AI.

Health systems are facing a labor crisis—and technology alone won't fix it. Hosts Chris Boyer and Reed Smith explore how AI and automation can redesign healthcare work, not just replace workers. Listen now.

With all of the emphasis lately on developing digital experiences, it’s often overlooked that the customer experience transcends...

Chris Boyer and Reed Smith explore how AI is disrupting healthcare search strategies. With guest Carrie Liken, they examine the rise of generative search, the fall of keyword dominance, and what marketers must do to stay visible in 2025. Is traditional SEO still relevant?

Ed Bennett and Chris Boyer torch Apple’s “Liquid Glass” design, share how GenAI helps decode complex tech manuals, and go full sci-fi with a pop-culture twist on the “Blank Line” AI prompt.

Chris Boyer and Reed Smith explore whether digital is driving transformation or simply getting in the way. Guest David Norris, CEO of Affineon, shares how aligning tech with business priorities can unlock true innovation.

Selima Khan spotlights the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action.

Chris Boyer and Ed Bennett unravel the oddly powerful pull of digital streaks.