Only 7 U.S. metro areas have genuinely competitive hospital markets. Chris Boyer and Reed Smith on what that means for a decade of digital investment built on the consumerism premise, and what the better frame looks like going forward.

Healthcare AI pilots keep succeeding. Scaling them doesn't. Chris Boyer and Reed Smith on why perpetual piloting is an organizational behavior pattern, not a technology strategy.

Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.

Healthcare brand strategy has a blind spot: the data layer AI uses to represent you. Chris Boyer, Reed Smith and Martha Van Berkel on why data accuracy is a brand decision.

Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.

User-centered design assumes one user. Chris Boyer, Reed Smith, and Steve Koch of Cast and Hue on why the people executing your healthcare initiatives were never in the brief, and what it costs every time they aren't.

Douwe Bergsma of Piedmont explains how unifying brand, patient experience, and analytics under one roof changed how his team makes decisions and measures what matters.

Agile methodology in healthcare often lands in one department while the organization doesn't change. Boyer and Smith on why isolation makes it worse, not better.

Patient experience strategy in healthcare often outpaces operational reality. Chris Boyer and Reed Smith on the gap between the journey you promise and the one you deliver.

David Feinberg of Mount Sinai shares what 30 years in healthcare marketing taught him about resilience, getting fired, and working with physicians.