Touch Point Podcast

Pew named the online health seeker in 2000. Healthcare answered with disclaimers. Chris Boyer and Reed Smith walk five dated moments the industry saw and waited on, then build a six-marker test for spotting the next one. Three of four signals running right now score 5 or 6 of 6. touchpoint.health

Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.

Chris Boyer and Reed Smith on the engagement-avoidance gap in healthcare and what Monigle's Humanizing Brand Experience Vol. 9 says about closing it.

Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.

Chris Boyer and Reed Smith on why owning a VoC program isn't the same as having a voice, and the advocate role marketing should claim before no one does.

Marketing has the strongest unclaimed toolkit for patient activation, the growth category CMOs name first. 47% of health systems have no owner for it. Chris Boyer and Reed Smith on what marketing has to give up to claim the category.

Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.

ICYMI. Three years ago Reed and Chris asked when patient access actually begins. The digital answer held. What changed is who owns the digital layer. They revisit TP342 solo with new context from Reed Smith's "AI and Access in Healthcare" series.

Ed Bennett and Chris Boyer trace what memes actually do, on Surprise - It's Not a Toaster: strip citations, escape accountability, get eaten by brands. The SNAT Book Club opens The AI Con. Four AI models attempt Wizard of Oz-style movie summaries.

Matt Cyr of Loop AI Consulting explains where healthcare marketers are actually landing with AI, what's holding them back, and how to start without blowing your budget.