Ed Bennett and Chris Boyer kick things off with a rant about the subscription economy. From Columbia House...

Chris Boyer & Reed Smith explore how state privacy laws are reshaping healthcare marketing beyond HIPAA, with insights from Jeremy Mittler.

Ed Bennett and Chris Boyer roast vertical video disasters, recommend South Park’s new season, and test GenAI with a quantum-mechanics Taco Tuesday challenge.

Chris Boyer & Reed Smith explore why “do more with less” is the default in healthcare marketing, with insights from Chris Pace, VP Healthcare at SearchStax.

Hosts Chris Boyer & Reed Smith explore how marketing and IT are redefining patient engagement, with insights from Epic’s Sam Seering and Josh Torano.

Ed Bennett and Chris Boyer debate the glory of a giant “Make It Work” button, skim Mary Meeker’s tech tome, and test ChatGPT 5.0’s snarky new personalities.

Chris Boyer and Reed Smith discuss trends reshaping healthcare digital marketing — from human–machine collaboration to scaling challenges — with Kathy Divis and Mike Schneider of Greystone.net, who also preview the upcoming Healthcare Internet Conference (HCIC).

Reed Smith and Chris Boyer explore how digital transformation varies across health system types, followed by an interview with Andy Chang, CMO at UChicago Medicine, on adapting digital strategy within an AMC.

Chris Boyer and Ed Bennett unravel digital filter overload, suggest GenAI as your new browser buddy, and test if AI can rate itself (and survive the existential dread). Listen to this delightfully meta episode of SNAT.

Chris Boyer and Reed Smith explore the friction between security and speed in modern martech stacks. From rising expectations around digital performance to internal battles with risk-averse compliance teams, the hosts unpack why health systems must evolve their marketing technology approach—and how to do it. Featuring insights from a live expert panel.