Touch Point Podcast

Chris Boyer and Reed Smith revisit the three most downloaded Touch Point interviews of 2025, featuring insights from WG Content’s Dianne Hammons on custom LLMs and content operations, Loop Agency’s Matt Cyr on AI as a creative partner, and Dean Browell on the shifting influence of online reviews. This Thanksgiving special highlights the themes that shaped healthcare marketing this year, including AI driven content workflows, creative reinvention, and the changing landscape of reputation.

Ed Bennett and Chris Boyer break down the chaos of modern streaming, launch the SNAT Book Club with Cory Doctorow’s “Enshitification,” and test GenAI tools to coin a new word for fear of leaving things behind.

Live from the 2025 HealthCare Internet Conference (HCIC) in Las Vegas, host Chris Boyer talks with Cynthia Newton, Therese Lockemy, and Christine Albert of Solutions Central about the power of outside perspectives in healthcare marketing. The group discusses the trends defining 2025—from cross-department collaboration to leveraging technology for smarter business growth—and closes with a round of Touch Point Hot Takes on what’s next for healthcare digital strategy.

Chris Boyer and Reed Smith explore how agentic AI and new browsers like Atlas and Comet are reshaping digital consumerism in healthcare. The episode asks: what happens when patients no longer search—but their AIs act for them?

Ohio State’s Skip Hidlay shares how authentic, fact-based storytelling helps healthcare brands cut through sameness and build trust. Recorded live at HMPS25.

CommonSpirit Health’s Nathan Ziegler shares how equity, access, and inclusion can transform care and strengthen communities. Recorded live at HMPS25.

Chris Boyer and Reed Smith explain why velocity, integration, and governance define the next phase of healthcare marketing, followed by an interview with Priyama Barua (Merge) on what high-maturity teams do differently and how to operationalize insights for growth.

VillageMD’s Ellen Dalton explores how value-based primary care and integrated teams can keep aging Americans healthier. Recorded live at HMPS25.

VUMC’s Brian Carlson shares how marketing shapes patient experience, culture, and trust—where everyone owns the experience. Recorded live at HMPS25.

Chris Boyer and Reed Smith unpack why healthcare marketing’s obsession with awareness is falling short—and how loyalty and lifetime value (LTV) are redefining success. Learn how health systems can turn campaigns into connections, measure engagement beyond clicks, and build relationships that drive long-term growth.