Chris Boyer and Reed Smith explore why healthcare marketing teams aren’t ready for AI-experience design—and what foundational work must happen first. Featuring Matt Cyr on closing the urgency gap and building toward real AI-driven experiences.

Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice.

Chris Boyer and Reed Smith revisit the financial, strategic, and digital shifts reshaping healthcare’s business model. From retail disruptors to value-based care, hear what’s driving the next chapter in health system strategy. Also joined by Jeff Carr who shares his industry expertise.

Chris Boyer and Reed Smith explore how privacy laws, signal loss, and new tech have reshaped healthcare performance marketing. Featuring Aaron Burnett of Wheelhouse DMG on infrastructure, measurement, and building trust.

Chris Boyer and Ed Bennett go after video app UX crimes in this episode of SNAT. From hidden features to friendly AI that might just be spying on you, nothing is safe — not even your Zoom toolbar.

Matt Gove, Chief Marketing Officer at QuickMD discusses the explosive growth of direct-to-consumer healthcare. This conversation is a wake-up call for healthcare marketers looking to stay ahead of the curve.

Reed Smith and Chris Boyer explore why classic funnel models fall short in healthcare and how modern marketers can adapt to privacy constraints, fragmented journeys, and shifting patient expectations. Featuring Aaron Mauck.

Chris Boyer and Reed Smith explore how modern hospital websites are evolving into unified digital platforms that drive growth, enable care, and personalize experiences. Featuring insights from Shawn Gross of Phase2.

In this episode of SNAT, Ed and Chris unpack YouTube clickbait chaos, recommend the haunting new season of Black Mirror, and put ChatGPT’s research tools to the test on diabetes costs and PBMs. Spoiler: AI knows, and it’s not pretty.

UChicago Medicine CMO Andy Chang breaks down the future of virtual care, DTC telehealth competition, and digital health interoperability.