Chris Boyer and Reed Smith revisit the three most downloaded Touch Point interviews of 2025, featuring insights from WG Content’s Dianne Hammons on custom LLMs and content operations, Loop Agency’s Matt Cyr on AI as a creative partner, and Dean Browell on the shifting influence of online reviews. This Thanksgiving special highlights the themes that shaped healthcare marketing this year, including AI driven content workflows, creative reinvention, and the changing landscape of reputation.