Chris Boyer and Reed Smith explore whether digital is driving transformation or simply getting in the way. Guest David Norris, CEO of Affineon, shares how aligning tech with business priorities can unlock true innovation.

Selima Khan spotlights the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action.

Chris Boyer and Ed Bennett unravel the oddly powerful pull of digital streaks.

Chris Boyer and Reed Smith explore why healthcare marketing teams aren’t ready for AI-experience design—and what foundational work must happen first. Featuring Matt Cyr on closing the urgency gap and building toward real AI-driven experiences.

Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice.

Chris Boyer and Reed Smith revisit the financial, strategic, and digital shifts reshaping healthcare’s business model. From retail disruptors to value-based care, hear what’s driving the next chapter in health system strategy. Also joined by Jeff Carr who shares his industry expertise.

Chris Boyer and Reed Smith explore how privacy laws, signal loss, and new tech have reshaped healthcare performance marketing. Featuring Aaron Burnett of Wheelhouse DMG on infrastructure, measurement, and building trust.

Chris Boyer and Ed Bennett go after video app UX crimes in this episode of SNAT. From hidden features to friendly AI that might just be spying on you, nothing is safe — not even your Zoom toolbar.

Matt Gove, Chief Marketing Officer at QuickMD discusses the explosive growth of direct-to-consumer healthcare. This conversation is a wake-up call for healthcare marketers looking to stay ahead of the curve.

Reed Smith and Chris Boyer explore why classic funnel models fall short in healthcare and how modern marketers can adapt to privacy constraints, fragmented journeys, and shifting patient expectations. Featuring Aaron Mauck.