Touch Point Podcast

TP486: Live from HMPS26 — Trust at Scale, and the Marketing Value Problem Underneath It


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Live from HMPS26 in Salt Lake City: Chris Boyer with Craig Blake, Jane Crosby and John Berndt on what the new Health System CMO Survey reveals about the real constraint on trust, loyalty and AI: marketing's institutional standing inside health systems.
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Touch Point PodcastBy Reed Smith and Chris Boyer