Chris Boyer and Reed Smith explore how agentic AI and new browsers like Atlas and Comet are reshaping digital consumerism in healthcare. The episode asks: what happens when patients no longer search—but their AIs act for them?

Ohio State’s Skip Hidlay shares how authentic, fact-based storytelling helps healthcare brands cut through sameness and build trust. Recorded live at HMPS25.

CommonSpirit Health’s Nathan Ziegler shares how equity, access, and inclusion can transform care and strengthen communities. Recorded live at HMPS25.

Chris Boyer and Reed Smith explain why velocity, integration, and governance define the next phase of healthcare marketing, followed by an interview with Priyama Barua (Merge) on what high-maturity teams do differently and how to operationalize insights for growth.

VillageMD’s Ellen Dalton explores how value-based primary care and integrated teams can keep aging Americans healthier. Recorded live at HMPS25.

VUMC’s Brian Carlson shares how marketing shapes patient experience, culture, and trust—where everyone owns the experience. Recorded live at HMPS25.

Chris Boyer and Reed Smith unpack why healthcare marketing’s obsession with awareness is falling short—and how loyalty and lifetime value (LTV) are redefining success. Learn how health systems can turn campaigns into connections, measure engagement beyond clicks, and build relationships that drive long-term growth.

Ben Seyden of Salesforce explains how AI and data-driven personalization can transform healthcare - improving engagement, privacy, and patient experience.

Tom Lawry explains how AI can transform healthcare - empowering people, personalizing care, and driving smarter, more human-centered health systems.

Chris Boyer and Reed Smith explore why finding a doctor remains one of healthcare’s biggest frustrations, even as AI and digital tools promise convenience. Featuring Morgan Beschle of Kyruus Health, this episode unpacks why data accuracy—not more technology—will determine the future of access and patient trust.