Chris Boyer and Reed Smith explore how AI-driven vibe marketing is changing healthcare branding by prioritizing emotion and authenticity. Guest Matt Cyr shares how health systems can use AI to scale content and free up teams for meaningful storytelling and strategy.

Why does your dishwasher need a WiFi password? Hosts Chris Boyer and Ed Bennett rant about “smart” appliances, share a secret sci-fi streaming treasure (TubiTV), and get blown away by ChatGPT’s image generation magic. Tune in for tech gripes, laughs, and jaw-dropping AI.

Chris Boyer and Reed Smith explore how digital tools are transforming peer-to-peer patient mentoring, improving engagement and outcomes. Guest Paul Hoffman shares how health systems can leverage digital peer support for care, marketing, and fundraising impact.

Val Lopez, VP of Marketing Operations at Baptist Health South Florida, joins Live from HCIC 2024 to break down the realities of implementing personalization in healthcare. From the challenges of HIPAA compliance to the practical use of behavioral signals for one-to-one marketing, Val shares lessons learned from Baptist Health’s multi-year personalization journey.

Chris Boyer and Reed Smith explore why health systems may be wasting digital ad budgets—and how smarter strategy, KPIs, and agency transparency can improve performance. Guest Jane Crosby shares tactics for maximizing ROI through integrated planning and data-driven insights.

Chris Boyer and Reed Smith explore how AI is safely accelerating healthcare content creation—and why prompt engineering is becoming a core strategic skill. Guest Diane Hammons shares insights on using custom LLMs to balance speed, compliance, and brand voice.

Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access.

Chris Boyer and Reed Smith explore how healthcare’s fear of failure slows innovation—and how AI, predictive modeling, and agile pilots can help organizations fail smartly. Guest Alan Shoebridge shares insights on disruption and why health systems must adapt.

Chris Boyer and Reed Smith explore how personalization is transforming patient engagement—balancing helpfulness vs. privacy concerns. Guest Teri Sun shares insights on using AI to create meaningful, human-centered experiences in healthcare.

Anna Clement, Head of Industry for Sirius XM Media's Healthcare Vertical, dives into the evolving role of audio marketing in healthcare with Chris Boyer.