Touch Point Podcast

Pew says 1 in 10 web pages is AI-written. Chris Boyer and Reed Smith on the AI tells, where AI belongs in content production and where it costs you more.

Chris Boyer and Reed Smith on pharma's shift into out of home advertising, ZIP+4 disease targeting, and what health systems should ask before following.

Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.

Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.

Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.

Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.

Chris Boyer and Reed Smith, with HCIC's Kathy Divis and Mike Schneider, on when "we've seen this before" is wisdom about AI and when it's a trap.

Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketing's biggest untapped opportunity.

Chris Boyer and Reed Smith on the patient feedback gap: why health systems collect the patient voice, score it for CMS, and never close the loop with patients.

Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.