Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.

How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.

Provider directories are wrong about half the time. Chris Boyer and Reed Smith on ghost networks, and why a plain workflow beat AI at fixing them.

Patient friction is data. Chris Boyer and Reed Smith read inconvenience as a signal of what patients value and what healthcare leaders actually commit to.

Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.

Bridget Duffy, MD explains how AI can ease clinician burnout and bring humanity back to healthcare, from triage to how patients receive hard news.

Pew named the online health seeker in 2000. Healthcare answered with disclaimers. Chris Boyer and Reed Smith walk five dated moments the industry saw and waited on, then build a six-marker test for spotting the next one. Three of four signals running right now score 5 or 6 of 6. touchpoint.health

Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.

Chris Boyer and Reed Smith on the engagement-avoidance gap in healthcare and what Monigle's Humanizing Brand Experience Vol. 9 says about closing it.

Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.