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TP484: The Channels the Model Can’t See
91% of healthcare marketers say data drives their decisions. 1% can connect the majority of spend to outcomes. Chris Boyer and Reed Smith on the structural reasons the gap is harder to close than the tools suggest, plus Ray Mina, new CEO of FreshPaint, on the 2026 State of Healthcare Marketing report.
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By Reed Smith and Chris Boyer91% of healthcare marketers say data drives their decisions. 1% can connect the majority of spend to outcomes. Chris Boyer and Reed Smith on the structural reasons the gap is harder to close than the tools suggest, plus Ray Mina, new CEO of FreshPaint, on the 2026 State of Healthcare Marketing report.