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TP488: What If Marketing Owned Patient Activation?
Marketing has the strongest unclaimed toolkit for patient activation, the growth category CMOs name first. 47% of health systems have no owner for it. Chris Boyer and Reed Smith on what marketing has to give up to claim the category.
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By Reed Smith and Chris BoyerMarketing has the strongest unclaimed toolkit for patient activation, the growth category CMOs name first. 47% of health systems have no owner for it. Chris Boyer and Reed Smith on what marketing has to give up to claim the category.